Branding Leslie Brathwaite #FullSailHOF

Positioning
Written By Phil Pallen
 
Leslie Brathwaite and I on stage at Full Sail University’s Hall Of Fame 10. Photo: Shawn Rinehart

Leslie Brathwaite and I on stage at Full Sail University’s Hall Of Fame 10. Photo: Shawn Rinehart

 
 

It’s no secret that I love my annual return to Full Sail University for Hall of Fame, which celebrated its tenth year. It’s our version of homecoming, and Full Sail certainly knows how to do it right.

In keeping with my tradition of showing you a behind-the-curtain look at my branding process, I decided to brand Hall of Fame member and Grammy award-winning mix engineer Leslie Brathwaite live on stage—beginning to end.

Part #1: Build

Attendees (in-person and online) became brand strategists themselves and participated real-time to help me position and build the brand of “our” client.

Part #2: Promote

In this session, using Leslie Brathwaite as a live example, I led a series of exercises to help inform a content strategy, write real-time content, and teach attendees how to optimise their presence on Instagram, LinkedIn, and others.

 
Phil Pallen

I'm Phil Pallen, a brand and AI strategist who has spent 15 years helping small businesses figure out who they are, say it clearly, and show up consistently. About six years ago, I started creating content on the side as a way to teach strategy and tools to people who wanted to build their brands themselves. That side project now makes up 80% of what I do, and it has given me hands-on experience with hundreds of tools, partnerships with over 150 brands including Adobe, and a clear sense of what actually works for small businesses.

I have delivered keynote speeches on five continents, written AI for Small Business, and created Brandmasters, a private membership community for small business owners serious about their brand.

I am not just someone who talks about this stuff. I live it, test it, and teach it every day.


Find me at philpallen.co or @philpallen on social media.

https://www.philpallen.co
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