How to Humanize AI Content for Your Brand

This image was generated using Adobe Firefly Text to Image version 2 using the prompt, “Robot hand touching a human hand with a layered paper background.”

Recently, I had a great chat with the amazing digital marketing expert Kim Garst on my podcast. We get into the nitty-gritty of AI text generation (among other things) in the world of content creation, and it was eye-opening. While we both become giddy about the possibilities of AI for personal branding and marketing, we both feel strongly AI generated content needs to feel warm, personable, and, well, human. That is only achievable when you’ve got the right framework to affect the outcome. If we want our AI content to truly resonate with people (and with Google), we need a solid plan to make sure it doesn't fall flat.

Balancing Efficiency & Authenticity

Just because we’re letting AI take the wheel on some tasks doesn’t mean we’re okay with cutting corners on quality. According to Kim, it’s all about giving AI the right data playground to work in, ensuring that our AI content keeps the human touch we all love. Yes, we’re after efficiency, but not at the expense of losing our content’s soul—because our audiences will notice. What does it mean to humanize AI text after all? Who is the human in question? It's you, obviously. So when you humanize AI content, ensure that the humanization is not generic. Don't just tell ChatGPT to make text “conversational” and call it a day. You’ll quickly find out that its definition of “conversational” might be very different from yours.

Teaching AI to Mimic Your Voice

Kim really drove home the idea that humanizing AI means making it sound like you, which takes some effort. “You have to teach it! It’s a training model,” she points out. Want to humanize AI text so it mirrors your unique tone and style? Roll up your sleeves and show it how. The first order of business? Create a “brand speak” chat thread, she calls it, and teaches you how in her AI Advantage Masterclass.

Creating an AI chat thread that echoes your brand’s essence is crucial. Kim’s pro tip: Your first prompt should be explicit about your goals, and then you’ll load up the AI with examples of your brand voice (blogs, social media posts, or even emails). It’s like giving the tool a cheat sheet to producing AI content that not only sounds like you, but also resonates with your audience on a personal level.

Streamlining Workflows

To improve the quality of your content, you can use tools like Fireflies.ai to provide AI with authentic snippets of your conversations. This creates human-like text that is vibrant and diverse, and requires less effort on your part. You can control the level of humanness your AI displays and enhance its ability to generate better content by using sources like podcasts, meetings, emails, and messages.

Elevating AI Copywriting

AI is a helpful assistant in the creative process, allowing humans to focus on what makes them great. It can add flair to content that might otherwise be seen as utilitarian and uninteresting, jumpstarting the creative process for writers. AI text can help humans make their own content more engaging, solving the opposite problem that it usually does.

Blending AI Text and Visuals for Generated Content

Kim has combined DALL-E 3 and ChatGPT to create visually stunning and informative AI content. I recommend also checking out Adobe Firefly Image 2 model, which generates higher quality images of people, improved text, and better style support than its previous version. By adding layers to storytelling, Kim has elevated the content to captivate audiences. Humanizing AI text is not enough, as humans also enjoy visuals, and certain editorial decisions can make a piece of AI content even better.

Mastering the Art of Short-Form AI Content

Kim shed light on how AI is changing the game for crafting punchy, short-form content. Whether you're working on AI text, video, or anything else, AI can help you aim to match the pace of high-performing content creators. If you work with content marketing, this is especially useful for you.

Useful AI Tools

Max AI

Kim shared her strategy about leveraging AI tools, like Max AI, to digest heaps of info and then to deliver it in a way that’s engaging, turning a bland, run-of-the-mill blog post into something you’d eagerly chat about over coffee. You take a basic mechanical summary and turn it into an actual narrative, one that's captivating. It’s about tweaking AI to keep the conversation real and personal, making sure it strikes a chord with your audience. Max AI aggregates major large-language models, like ChatGPT, Claude, and Gemini, and lets you use them right from a browser extension. This lets you seamlessly humanize AI text by centering your content around the source of it, allowing for easier editing and decision-making.

Fathom

Ever toyed with Fathom? Kim uses it to nail her sales follow-ups, blending efficiency with the kind of personal touch that makes customers feel truly valued. It describes itself as an AI Meeting Assistant, which "records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation." This is an important side note to the discussion on how to humanize AI text; if you want to have more material to give to your tool in the first place, you need an easy way to get it.

(By the way, we use Fireflies.ai for this purpose, and love it!)

Ideogram

Ideogram self-describes as being “on a mission to help people become more creative.” The company is developing state-of-the-art AI tools that will make creative expression more accessible, fun, and efficient. It’s pushing proprietary models for text-to-image generation, and allows you to browse a large library of existing generated content from other users on the platform.

Taplio

For LinkedIn content, Taplio offers personalized posts, a chat assistant for ideation and tweaks, carousel creation, and other useful LinkedIn features. Beyond creation, it lets you schedule the content it creates through its own platform (no need to log into LinkedIn), and even helps with lead generation by letting you efficiently comment on specific people’s posts, and automatically import people who interacted with your own.

Invideo AI

Invideo AI is a tool that can create a video from a text prompt, complete with script, scenes, and voiceovers. It offers various templates for different types of content and allows for easy editing and customization.

Submagic

As we recommend short-form content, a good way to support its creation is an effective solution for captions and effects. Submagic is an efficient way to do this, offering transcriptions, transitions, auto-zoom and many other features, all automated without the need to be a video editing wizard.

OpusClip

If you’re currently creating longer content and horizontal videos, a good option to consider is OpusClip. It helps you repurpose your long content into shorts in one click, with features like auto b-roll, AI curation, auto reframing, and viral content templates. It’s a good way of getting your feet wet in the short-form content space if you’re already a creator.

Another great option is Minvo.pro (previously known as Momento), which I made a video about recently:

The Human Touch in AI’s Brave New World

As we integrate AI into our content creation process, we must remember to prioritize human connection. Kim Garst offers a blueprint for using AI to deepen engagement with our audience while also meeting time and frequency needs. By following these insights, we can ensure that AI enhances the human experience and improves the way we connect and engage.