The benefits of LinkedIn are countless. With the click of a few buttons, you can find your dream job, your dream client, or your dream colleague. And with the new LinkedIn Live (by the way, connect with me), the social network is basically like Facebook's responsible, accessible, and useful older sibling.

So, like I said, LinkedIn makes it easy for you to find people. But have you ever considered how LinkedIn can also help people discover you?

(PS. If you’re not sure how to approach your content strategy for social media, get clarity through my all-new Content Mastery course!)

1. For the love of whatever you believe in, don't write in third person.

Your LinkedIn profile is a personal profile. Obviously you created it. Do you like when people speak in third person IRL? No? Then don't do it on LinkedIn. Stick with first person like a socially competent professional—you won't regret it.

2. Explain your value in human terms.

Yes, keywords matter and yes, industry words can be useful. That being said, I'm of the school of thought where humanity always usurps keywords. Be human. Write your bio like a normal person. Explain your expertise and value offering in a way that a 12-year-old could understand, and use tools like Temi and Grammarly to help you get there.

3. Make it easy for the right people to get in touch.

This here is the key. Including your email address is one thing, but I encourage you to explain the types of people you'd like to receive emails from. For example:
If you're looking to improve the efficiencies of your IT team, contact me at..., or

To learn more about my consulting service, email…

With those unofficial rules in mind, here are some Linkedin summaries to inspire you:

Richard Grazier, President and Chief Operating Officer of Community Brands UK

One of my all-time favorite clients and people. Richard writes his LinkedIn summary in a way that's true to him, and it's very clear that he's good at what he does. Since everyone in EdTech is likely trying to get in touch with Richard, he's understandably left out his email.

creative - confident - committed to making a difference

An energetic, effective and visionary organisational leader, who believes that “good enough” is never good enough. Passionate in helping others achieve their potential through ensuring that well-being and integrity are supported by inspiration and curiosity.

Strengths: Visionary leadership; Ability to create a workplace culture that inspires and motivates; Effective management and delegation; Understanding of a multi-faceted business operation; Strong financial acumen; Accurate business planning; Commercially confident; Risk taker

Skills: High level of emotional intelligence; Insightful listener; Creative with technology; Storyteller; Analytical questioner; Strategic thinker; Adaptable; Decisive; Creative problem solver; Engaging presenter

I am passionate about the opportunities created through digital learning strategies and technology to support teachers and school administrators in safeguarding the lives of children; re-thinking how students, parents, teachers and schools can work together to make a more engaging, intellectual, inquisitive and sustainable environment.

Kate Payne, Executive Coach & Leadership Consultant

Kate's LinkedIn summary evokes passion, which we love. It's clear that she loves her work and brings value to the people she works with.

I specialize in building leadership fluency.

For nearly two decades, I’ve been guiding promising leaders to become more self-aware, overcome obstacles, tackle tough challenges and fulfill their leadership potential. My work is done through one-on-one executive coaching, peer coaching, consulting, workshops, and speaking to audiences at conferences.

My clients develop personally and professionally, and become more confident and capable executives, regardless of the industry.

I love working with people who have the energy and courage to become an even better version of themselves.

Ric Lindberg, Team Development Consultant for H&M

Right away, Ric explains the value he brings to team in his his LinkedIn summary . He explains his experience like a story, where it's easy to consume and read.

I improve IT tools and results by focusing on the people within. By clarifying purpose and encouraging generosity, I help leaders unleash individual potential on tech teams.

With more than two decades of experience consulting across 63 different countries, I’m a business intelligence consultant and servant leader who drives global change by simplifying complex tech systems.

Named 2013 Consultant of the Year by eWork Group, the largest consultant network in Europe with 7,500 consultants.

Let's talk. I listen.

Can you think of any LinkedIn profiles you love? Comment below with their links.