Brand Audit Consultation

Brand positioning

We articulate what sets you apart by distilling your brand's essence into eight defining words, capturing pivotal sound bites from our conversation, and crafting a compelling brand sentence. This process clarifies your market position and carves out a clear path forward.

Goal setting

Stay focused on three short-term and three long-term goals, which we’ll decide during our call and document in the evaluation.

Brand identity

Leverage our decade of experience crafting 350+ brands by getting a detailed analysis of your brand visuals. We’ll analyze your logo, wordmark, color scheme, and other visual indicators so you can put your best visual foot forward.

Don’t have a brand identity or logo? No stress. We’ll use the time to teach you about brand elements so you know what you need for success.

Brand inspiration

Let us paint a picture of what your brand could be. We’ll provide a recommended brand personality scale for multiple factors (feminine/masculine, young/mature, simple/complex, and more) so your brand goals are clear to a designer.

Outside of the personality scale, you’ll also receive two mood boards (to inspire your brand's potential look and feel), three recommended logomark symbols, and three visual brand heroes to inspire you.

Brand photography

Photos are the secret sauce of branding, and we’ll ensure you have the tools to maximize yours.

First, we’ll evaluate any existing photography so you know how to improve for your next shoot.

Then, we’ll share successful photo shoots we’ve overseen for clients so you can visualize what’s most impactful. We’ll also help you decide on future photo shoot locations and props.

Never had brand photos taken? Not a problem! We’ll also give you tips on finding exceptional photographers.

Website strategy

The best websites do the selling on your behalf. Let’s figure out how to make that happen for you.

If you have an existing website, we’ll conduct a thorough evaluation of various factors, including your visual design, brand voice, page structure and navigation, site authority score, and more. We’ll walk through why you received each score and how you can become more effective.

Whether you’re starting from scratch or updating your current site, you’ll receive three website links to inspire changes and our favourite tools for optimizing your site content.

Content strategy & blogging

If you want to be found on Google, blogging can be your fast pass. We’ll meticulously evaluate your blog content so you can maximize every opportunity for discoverability. And if you’re starting your blog from scratch, you’ll receive a tangible lesson on how to get started and what to consider.

Social media strategy

In your questionnaire, we’ll ask you to choose up to three social media channels of focus out of:

• Facebook

• Instagram

• LinkedIn

• YouTube

• Pinterest

• Threads

• TikTok

• X (Twitter)

And in our video call, we’ll go through your top three individually. We’ll guide your profile aesthetic, current content, visuals, posting frequency, and other elements so you can achieve your goals. From there, we’ll provide recommended post ideas and a posting schedule. You’ll also have ample opportunities to ask any questions you have, so you feel confident to achieve your goals.

AI tools & workflow

As the published author of AI for Small Business, I have countless insights on how artificial intelligence can help you achieve your branding goals. If you need help with content creation, marketing, customer service, HR, or business operations, I’ll recommend the best tools that will most efficiently solve your challenges.

Next steps

By the end of our brand audit, you’ll have nearly 100 data points on where you can improve. We’ll help you stay on track by distilling your top three action items, and we’ll also share more information about how to continue working together.