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Deanna Paul

A confident voice.


Deanna is a journalist, lawyer, and an all-around powerhouse. When we met, she was working with the Brooklyn DA and working on publishing an intimate story about her past. As someone who understands both sides of the law, Deanna wanted to have control over her first impression before people engaged with her written works. 





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Yellow slide with black logo(from brand board)
Black journal stationary with envelope on grey (from brand board)
Simon on orange couch, cropped as portrait





Razor sharp and sweet as pie, we wanted Deanna’s photos to show her intelligence, approachability, and confidence. She’s an avid reader, so we got shots of her surrounded by books for atmosphere.

Simon's signature pattern
Stationary with speaker's badge (from brand board)
Photo of Simon (if Thanh can turn the green to yellow)

We made a conscious decision to pare down Deanna’s brand to let her work truly shine. It was Deanna’s writing, not her brand, that should steal the show. Subtle choices, like choosing navy as a base instead of grey, made the brand unique without overpowering.

With so much going on, we created unique branded icons to represent all of Deanna’s specialties and projects. Should the media call on her for an opinion, they’ll know exactly what she’s capable to speak on.




Deanna’s site was built with a portfolio as the end goal. It’s conducive to copywriting without being too wordy, and plays with tinted overlays for visual interest.

Simon's website

Since creating a brand with us, Deanna has written for the Washington Post, Rolling Stone, Wired, The Marshall Project, and was accepted into the elite Columbia School of Journalism. While we can’t take credit for her successes—it is Deanna, after all—we’d like to think that a personal brand gave her the confidence to keep achieving great things.