Basic Better
Brand Audit
Consultation 60 minutes 90 minutes
+ Follow-up strategy session 30 minutes
Brand Identity
Kickoff call (30 min)
Custom moodboard development
Primary logo design
Color selections, ready for web and print
Typekit friendly typography recommendations Up to 2 Up to 3
Brand execution examples for print and web
Senior designer direction
Up to 5 additional logo compositions
Custom iconography, up to 6
Business card designs, ready to print
Social profile designs for up to 3 channels
Photography
Creative direction call (30 min)
Photography moodboard, shot list, and props list
Photo shoot 1 hour 2 hours
Multiple looks 2 outfit changes 3 outfit changes
Edited high-res photo selects 5 8
Website
Planning call (30 min)
Copywriting strategy call (30 min)
Splash page design during build
Copywriting for site
Website with up to 5 content blocks per page 1 page 5 pages
Custom coding add-ons, up to 3
Website first look call (30 min)
Training call (1 hour)
Strategy
Speaking sheet or services menu strategy call (30 min)
Speaking sheet or services menu designed pdf
Strategy calls Session (1h) Series (3h)
Support
Total designated call time with strategists 5.5 hours 9.5 hours
Guaranteed response time 48 hours 12 hours
 
 

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