Kate Payne

A secret weapon used by some of the world’s leading organizations. 

 
 
 
 
 
 
 
 
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When Kate first came to us, we couldn’t find anything about her online. A steady stream of client referrals occupyied her for the better part of two decades. A blank slate with limitless possibilities, we needed to build Kate a brand that would do the selling on her (and her referrers’) behalf. 

 

PHOTOGRAPHY

IDENTITY

WEBSITE

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  Stationary with speaker's badge (from brand board)
  Yellow slide with black logo(from brand board)
 
  Simon on orange couch, cropped as portrait
 

Kate shines a light to her clients’ strengths and weaknesses and provides techniques for improvement. Since the process is incredibly intimate and vulnerable, we elected for a yellow brand that alludes to Kate’s approachability, combined with with soft neutrals. She tells you like it is, but with a smile, which we strived to recreate. 

 
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As we began working with Kate, we were immediately awestruck by her kindness, professionalism, and knowledge. She has a way of making you feel acknowledged while also providing guidance. In photography, we chose to show Kate in a safe and comforting place—her gorgeous home—to stand out from competitors who thrive in uptight corporate environments. 

 
  Photo of Simon (if Thanh can turn the green to yellow)
  Simon's business cards
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Since completing her brand, Kate has made a point to share the positive reception of her website. One compliment came from an executive, saying that her site has “broken the mould in a beautiful way.” We feel the same way about Kate’s career.