When Kate first came to us, we couldn’t find anything about her online. A steady stream of client referrals occupyied her for the better part of two decades. A blank slate with limitless possibilities, we needed to build Kate a brand that would do the selling on her (and her referrers’) behalf.
Kate shines a light to her clients’ strengths and weaknesses and provides techniques for improvement. Since the process is incredibly intimate and vulnerable, we elected for a yellow brand that alludes to Kate’s approachability, combined with with soft neutrals. She tells you like it is, but with a smile, which we strived to recreate.
As we began working with Kate, we were immediately awestruck by her kindness, professionalism, and knowledge. She has a way of making you feel acknowledged while also providing guidance. In photography, we chose to show Kate in a safe and comforting place—her gorgeous home—to stand out from competitors who thrive in uptight corporate environments.
Since completing her brand, Kate has made a point to share the positive reception of her website. One compliment came from an executive, saying that her site has “broken the mould in a beautiful way.” We feel the same way about Kate’s career.