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Simon T. Bailey

A magnet who makes you want to be your most brilliant self.

 
 
 
 
 
 
 
 
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We equipped this forward-thinking audio company with a full-blown brand identity to act as a toolkit for their own developers to implement on the site. It's a visual system that's flexible, but striking.

 

IDENTITY

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Yellow slide with black logo(from brand board)
Black journal stationary with envelope on grey (from brand board)
Simon on orange couch, cropped as portrait

 

 

 

 

 

 

One thing we quickly realized about Simon is that he’s stylish. His wardrobe is dazzling, full of smart patterns, luxurious fabrics, and a twist of style. Simon’s aesthetic is classic in sensibility, but he’s not afraid to stand out. 

 
 
Simon's signature pattern
 
Stationary with speaker's badge (from brand board)
 

Simon’s methodology when delivering keynotes lies in introspection. He believes every person has a true calling. You don’t need to become better. You need to let yourself be naturally brilliant

We selected a buttery yellow as his primary color to represent his personality: warm, uplifting. Taking inspiration from brands like Jonathan Adler and Ted Baker, we developed a brand for Simon that has an artful and mid-century modern feel. 

 
Photo of Simon (if Thanh can turn the green to yellow)

 

 

 

Simon’s previous site had over 40 pages. We consolidated the message into 6 beautiful pages.

By trusting in our process, Simon now has control over his user’s experience when they visit his site. 

Simon's website
 
Simon's business cards
 
 


Since working with us, Simon has launched a new program, created merch, and thrown himself into social media—all using his new brand. 

We’re thrilled that Simon let us create a brand that’s as brilliant as him. Here's a note from him on his experience working with us.