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Staying Sain

Using loss to find yourself.


This mother-daughter duo came to us with an idea. Having lost their beloved husband/father several years ago, they're all too familiar with life's greatest challenges and wanted to support others in trying times.





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Black journal stationary with envelope on grey (from brand board)
Simon's business cards




Designed as a modern Chicken Soup for the Soul, we created a happy aesthetic to offer reprieve from challenging times. Bold and versatile, this identity is formed from positive forms, like geometric shapes and smiles. The pattern can stand alone or be extruded as additional identity elements.

Simon's signature pattern
Stationary with speaker's badge (from brand board)

It's not often that clients come to us with a delightfully unique surname, so we named the brand Staying Sain to represent solutions to trying times. The duo has many projects on the go—books, blog posts, speaking engagements, and philanthropy—so we designed the brand to flexibly foster these endeavors in one place.

Photo of Simon (if Thanh can turn the green to yellow)




Now hitting the speaking circuit, Pamela and Olivia are making public leaps and bounds with their new brand to share their coping techniques with the world. With a framework to live their purpose, their beloved family member's legacy will live on.

Simon's website