Ivy Fertility
With a network of top-tier fertility clinics across the U.S., Ivy Fertility brings together the best in reproductive care while honoring the individuality of each clinic’s brand.
While working with us:
Completed a brand audit with 30+ key stakeholders to align strategy
Unified multiple clinic brands under one cohesive identity
Launched a user-friendly, SEO-driven website to support future growth
When Ivy Fertility approached me, they had a clear vision: to bring together the nation’s best fertility clinics under one trusted name—without overshadowing the unique strengths of each location. The challenge? Creating a cohesive brand identity that served as a unifying thread while respecting the established reputations of individual clinics.
As part of our brand audit kickoff consultation, we help clients communicate their brand in a succinct, memorable way. Here's how we'd describe Ivy Fertility:
Brand sentence
Ivy Fertility provides compassionate and remarkable medical care for your fertility journey. We empower our patients with knowledge, expertise, and a deep commitment to your family-building experience.
Our visual approach reflected this philosophy. We introduced a soft yet elegant color palette to evoke care and reassurance, created custom floral icons for each clinic inspired by their local regions, and conducted a photoshoot to bring the brand to life through thoughtful, SEO-optimized imagery.
For the website, we built a scalable, SEO-driven platform with dedicated service pages and an interactive clinic map to make it easy for future patients to connect with the right care. Built on Squarespace, the site ensures seamless updates as the company continues to expand.
Ivy Fertility’s transformation is proof that a brand can be both unified and uniquely individual. By aligning leadership, refining visuals, and strengthening their online presence, Ivy Fertility is positioned to grow while maintaining what makes each clinic special.
Photography by Dipan D
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.