Phil Pallen

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Brand Therapy 100 Episodes Guide

My podcast Brand Therapy was born out of a desire to share a day in the life at Phil Pallen Collective.

My podcast Brand Therapy was born out of a desire to share a day in the life at Phil Pallen Collective.

Lauren and I were walking on a trendy cobblestone street in Bogota, probably looking for some avocado toast, when we first came up with the idea. A few months later, we’d lined up our first guests and were recording from a shared microphone in my Santa Monica apartment.

We had many dreams for Brand Therapy—always authentic, concise, and relevant—but we never dreamed we’d love the creative project so much that we’d hit 100 episodes. And yet here we are. With over 100 episodes in the can, a history of incredible guests, a (slightly) new format, and advertisers (!), Brand Therapy is the gift that keeps on giving.

Our podcast has been in existence for about 1,000 days, and I’m proud that all of the episodes are still applicable to today’s challenges as a modern business owner. This episode guide below will help you find the content that’s the most helpful for you.

Thank you for the 5-star reviews, the minutes of listening, and the support!


BRANDING

99. How do you create a custom shortened domain?

92. How do you niche your brand? (f. Konrad Waliszewski)

89. Can you rebrand without updating your logo?

83. How do you manage clients like a pro? (f. Janet Mactavish)

70. A student who wants a personal brand

68. A lawyer-turned-fitness instructor who wants to expand

64. A nutritionist who wants to stand out

62. A tour guide who wants to be a musician

55. A VP who knows all about brand archetypes

48. An academic who wants a sales pitch

42. A baker who wants to create an online presence

41. A non-profit that wants personality

39. A writer who needs to market herself

37. Brand Therapy 2018 Highlights

33. A doer who wants a focused brand

32. A yogi who wants to combine businesses

29. A marketing duo who wants a process

28. A musician who wants a unified message

25. A chef who needs a consolidated pitch

17. An agency owner who wants project organization

10. An actress-turned-mom who wants a lifestyle brand

8. A consultant who wants to draw for a living

4. A matchmaker who wants more clients

2. An audio expert who wants a personal brand


WRITING

73. How do you never run out of content ideas? (f. Juli Bauer Roth)

61. A marketing pro who knows how to make content out of anything

57. A brand strategist who knows how to write copy (f. Lauren Moore)

50. A tailor who wants a positioning statement

30. An editor who wants steady business


PERSONAL DEVELOPMENT

96. How do you create a routine? (f. Adelaide Goodeve)

74. How do you stay productive?

67. A mindset coach who knows how to maximize potential

35. A food blogger who wants a change

27. A mommy blogger who wants a change

26. A music company that wants to focus

22. A mayor who wants to do good

14. A communications pro who wants to go solo


EMAIL MARKETING & WEBSITES

97. How do you create a freebie?

87. Is Squarespace 7.1 worth the hype?

63. A designer who knows how to create brands

54. A blogger who wants to consolidate sites

46. A modern artist who wants a brand

15. A dancer who wants you to smile

12. An interior designer who wants to scale her firm


MONETIZING & SALES

78. How do you price a project?

76. How do you grow your email list?

59. A sales pro who knows the secret to selling

56. A data safety expert who wants to sell

53. A Facebook ads expert who knows how to sell

51. An interior designer who knows how to price creativity

49. A serial entrepreneur who knows how to do good business

34. An artist who wants sales

24. A consultant who wants more control

19. An erotica author who wants book sales

16. A young professional who wants a job title

11. A clothing company that wants more sales

6. A fine arts organization that wants more members

1. A fashion expert who wants to monetize


ENTREPRENEURSHIP

94. How do you get cast on TV? (f. Jake Rehorst)

91. How do you deal with a copycat?

88. How do you thrive in risky situations? (f. Marcus Eyers)

84. How to transition to an online business

83. How do you manage clients like a pro? (f. Janet Mactavish)

75. How do food brands survive the pandemic? (f. David Lemley)

71. [LIVE] Should you promote your business during a pandemic?

58. A coach who wants to attract male virtual assistants

44. A podcast duo that wants more listeners 

38. A wedding DJ who wants to speak

23. A young professional who wants to be a brand strategist

13. A student who wants to start an agency

3. A networking professional who wants to do her own thing


SOCIAL MEDIA

98. How do you succeed on Instagram? (f. Lucas O'Keefe)

95. How do you get engagement on LinkedIn?

93: How can you upgrade your LinkedIn profile?

90. How do you remain authentic on social media? (f. Giselle Ugarte)

81. How do you post engaging content on LinkedIn? (f. Catherine Gladwyn)

80. What are three things you should know about Instagram?

77. How do you use TikTok? (f. Ed Prado)

60. A camper company that wants to beat competitors

45. An Instagram influencer who knows how to build a community

36. A social media expert who wants Pinterest growth hacks

31. A singer-songwriter who wants a fanbase

21. A private investigator who wants to master Facebook

20. A marketer who wants athlete clients

7. A commercial actress (and viral conspiracist) who wants a content strategy

5. A magician who wants to be a household name


PHOTO, AUDIO & VIDEO

86. How do you plan a photoshoot?

79. How do you grow on YouTube? (f. Liron Segev)

72. Two podcasters who are tired of this format

69. A coach who knows everything about going live

65. A photographer who knows how to capture personalities


NETWORKING & JOB HUNTING

85. How do you network? (f. Kylie Hodges)

66. A go-getter who wants to do it all

52. A business owner who wants company recognition

47. An HR specialist who knows how to get hired

43. A consultant who knows how to build a tribe

40. A creative director who wants opportunities

18. A school that wants more international student hosts

9. A new grad who wants a job


Now I want to hear from you. What’s your favorite Brand Therapy episode (if you had to choose one)? Comment below!