Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
Listen on
216. Can your brand direction change your business? (f. Lupe Monroy)
Dive into this transformative discussion with Lupe Monroy, who shares how she turned her personal brand into a flourishing landscape design business, offering insights into the art and science of professional growth.
215. What's the formula for successful brand partnerships (f. Rob Balasabas)
Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands.
214. How do you become a successful leader? (f. Alan Friedman)
Founder and CEO of J3P Health, Alan Friedman, is dedicated to transforming individuals into self-aware and effective leaders. He shares invaluable tactics for understanding yourself, assembling the right team, fostering strong connections, and living a meaningful life. Join us as we unravel the secrets to leadership.
213. Why does human content outrank AI in the digital space? (f. Neal Schaffer)
Can human-created content in the age of AI still resonate more with digital audiences? Join me as Neal Schaffer, a seasoned expert in digital marketing and social media strategy, sheds light on why human-created content builds trust in ways AI can't replicate.
212. How can effective systems turn overwhelm into overjoy? (f. Ashley Haun)
Our guest today is Ashley Haun, a beacon of wisdom in business and leadership. She's here to share her secrets on buying speed and time with strategic mentorship, streamlining your business with effective systems, and so much more. If you are looking to implement effective systems without getting lost in the details, this episode is for you!
211. What are the top web design trends in 2024? (f. Christy Price)
Tired of cookie cutter websites that just don't stand out? Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time.
210. Why is SEO less daunting than you think? (f. Mariah Magazine)
Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO to help us discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate your SEO game and drive meaningful connections with your audience.
209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)
In this energetic return episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing.
208. How to train AI to sound like you?
In this episode Phil and Lauren share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.
207. How do you develop a brand aesthetic? (f. Toren Reaves)
Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.
206. What are some surprising ways to get content ideas?
Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.
205. How do you create ROI from TikTok and short-form videos? (f. Dan Knowlton)
This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!
204. How do you plan a retreat?
This episode is a must-listen for budding event planners, providing valuable insights into creating a retreat that resonates with your audience and sets the stage for a successful and memorable experience.
203. How do you livestream? (f. Anika Aggarwal)
Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.
202. How do you blog with AI? (f. Sue Pallen)
Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone.
201. How do you track marketing funnels (f. David Bain)
Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a customer. (And, we even talk about AI near the end!)
200. How do you get started with AI?
Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch.
199. How do you build a lasting community? (f. Jessica Valant)
Join Phil, Lauren, and their guest Jessica, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey.
198. 6 Lessons From Our Hiatus
Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!