Blog posts
Actionable advice on branding, AI, and business growth.
How to Streamline Your Business
I’ve been reflecting on a few things that are working in my business, and I thought I’d share (in case they might help you, too).
The 10 Best Apps for Productivity
Time is money. Here are my 10 go-to apps to win minutes of my day—and hours of my year.
Promoting Your Business During a Pandemic
Thinking of promoting your brand during the pandemic? Read this first.
The Secret to Good Branding
A good brand is about more than design. It’s about collaboration.
How to Envision Your Brand's Future
Do you know what you want five years from now? Ask yourself the right questions.
My Favorite Personal Brand Statement Examples
Finally, the answer to the question everyone dreads: “What do you do?”
Content Tips for Specific Target Markets
Four critical choices to make when you’re writing content for a specific target market.
Writing a Creative Out of Office
Most people don’t think of this simple setting as a branding opportunity.
10 Content Writing Tips for Your Personal Brand
The time you spend reading this blog post is eating into time you could spend writing, so I’m going to keep this brief.
The Best LinkedIn Summary Examples
Increase opportunities, sales, and your network with an effective LinkedIn summary that shows your personal brand.
The Most Important Photo You're Forgetting in Your Shoot
Maximize your personal branding shoot with filler images.
Creative Announcement Ideas for Your New Business
I've learned a few tips and tricks over the years to help maximize this exciting time.
Easy Pricing Formulas for Services
From flat rate projects to retainer, there are countless resources for deciding how to charge for services. Here are my favs.
The Easy Way to Create a Brand Positioning Statement
It’s all too easy to become an expert in many things. The downside with all your endeavors? It makes the creation of a brand sentence trickier.
Branding Leslie Brathwaite #FullSailHOF
In keeping with tradition, I branded Hall of Fame member and Grammy award-winning mix engineer Leslie Brathwaite live on stage—beginning to end.
Customer Service for the Digital Age
Invest time, effort, and commitment to show customers and clients that you care.
How to Create a Shot List
Capture every element of your personal brand while you’ve got the time with a photographer.