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What's the secret sauce for more exposure? 🧪Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible to gatekeepers. If you want to get in the media, this is a must-listen.

Phil

Listener get ready fasten that seat belt. This episode that you're listening to right now has been one of my favorites that we've recorded. In recent months, you're going to meet Lisa who is incredible. She talks about an amazing freebie a download, it's totally free in this episode, but I'm going to tell you about it upfront, so you can grab it and follow along. It is called the Perfect Podcast Pitch Template. You can go to the template here to grab this it is free, it is amazing. Download it and get ready for this episode. I know you're gonna love it. Let's do it.

Well, hello there. Welcome to Brand Therapy. I'm Phil.

Lauren

And I'm Lauren.

Phil

And this is the podcast where we help you position, build and promote your brand. I hope you know from the first few seconds of this podcast episode that you already know we're going to have fun with our guests today. I don't even know our guest today. And we already have such a good energy, such a good vibe and our little pre hit the record button conversation. But I've got to just tell you listener, I gotta cue up how we ended up where we're at right now. So listen, as a podcast host, Lauren gets them to refer them to her to but I think I get most of them. I get these pitches, not even from people directly most of the time I get pitches to be a guest on our podcast, which is great. And it's exciting because it gets it means that people listen to this. And we know they do. But when an agency pitches us a guest, I get so many of them. And they follow up so aggressively that I've just learned to dislike them. And I'm sure the guests are pitching, you're great, and I'm sure they're people I would enjoy having a conversation with but I get so many of them, I get so inundated with them that I just delete them. Now something different happened would have been a few months ago, our new friend Lisa sent me a message directly. And I'm telling you listener, I feel like I should link to this page because it was so good. I read it first of all, which usually I don't even make it through a whole pitch. It was so value forwarded. It was so conversational. And it was really a masterpiece when it comes to pitches. And so I reply to Lisa and I said, listen, I would like you on our podcast, because we're gonna have a great conversation. I love that you sent this directly. But it was such a good pitch that I hope we can even deconstruct it in this conversation come to find out. Here we are in all three of us in different parts of the world. But we've studied at the same university not at the same time. But we have mutual friends, amazing mutual friends, we have so much in common. And we're so happy Lisa to welcome you to Brand Therapy. Thank you for being here.

Lisa

I'm so excited for this conversation. Like we've been having such a fun talk before record even got hit. So now we can actually share with everyone and sorry, I was so eager earlier like oh, can”t wait to talk.

Phil

That's the vibe of the episode.

Lauren

I'm into it.

Phil

I'm so into it. Lisa, I feel like you're gonna do a better job of introducing yourself than I would do for you since we just met. So why don't you tell us a little bit about you.

Lisa

Okay, so really briefly about me, and we get to bring this back to Western as well. Hi, everyone. My name is Lisa Simone Richards. I'm a PR and visibility strategist. And what that means is I work with online business owners, coaches and entrepreneurs who want to get seen everywhere. I am a huge believer that everyone should be taking advantage of leveraging OPP, other people's platforms. If there's something that I hear over and over again, from the people who come to work with me, it's Lisa, I feel like I'm creating all this content and doing the posting and the dancing and the pointing on the reels, and I'm not getting more clients. I'm getting likes, I'm getting comments, but I'm not actually getting buyers.

So the great news is that there is somebody out there who has a group of your ideal clients already hanging out together, whether that's listening to a podcast, subscribe to a YouTube channel, watching a TV show, logging onto a website. And it's easier than you think to get access. So it's really all about figuring out where's my ideal person hanging out? Who's the person I need to know to get access there? And how can I show up with value for them so that they say yes, and I get to share with that audience.

So my clients end up getting featured on television magazines, websites. And the fun story about where Western comes into this is I remember being in first year university and I was having lunch with a girl in fourth year her name was Lindsay, goodness knows you guys are gonna say you know, we're in a second. We were having lunch at the wave. And she was telling me that after she graduated, she was gonna go to PR school. And this is in 2002. So Sex in the City was in its heyday. Samantha Jones made PR looks super fun, fashionable, glamorous, exciting, exclusive. And I was like, I'm into that I could do that.

So I spent my four years at Western volunteering and different organisations whether it was on USC, the students Council, whether it's in my sorority whether it was with infusion, which was a charity fashion show doing communications, and I ended up going to PR school after I finished my time at Western. Worked in the fashion industry for a little while. liftback Devil Wears Prada life working in the beauty department at fashion magazine. And it wasn't Devil Wears Prada awful by any means. I enjoyed that. But then I spent the next two years going in agency doing PR, I worked in house at a fitness company. And now what I love to do is show business owners in six months, here's how you figure out how to do it yourself. Stop paying an agency every single month, so that you can build your own awareness buzz and credibility.

Phl

That's awesome and refreshing.

Lauren

There is so much to dig into. My first question for you is related to tone of voice because as we were talking about before we started hitting record and then stopping it because we got sidetracked and chatted and then hit record again, your written tone of voice is so strong. And I think there's it's really, really easy today for us to have our BS barometer pick up on when someone's copying and pasting a template. So to start off, do you have any recommendations on how to efficiently do outreach to people with using a template to save time, but keeping it personalized? Do you have any system or formula for that?

Lisa

Absolutely. 100%. I do and I think when it comes to tone of voice, and it's so interesting that you asked that because I feel like one of the things I work with my clients on who are cutting out of corporate and going into working for themselves and starting their own personal brands. Because I have to unteach them everything they learned about professional speak. I'm like talk as you be yourself be engaging, say real things that other people say. My clients are like, I help people with esoteric like next level of like no help someone be able to go from the boardroom to the soccer field, like that's what people are talking about. Even for someone who's working on finding their tone of voice, a really effective strategy I learned from a coach a few years ago is to actually just speak something into your voice recorder on your phone, and then let that transcribe it. Because that's going to capture the way you actually have a conversation, it's going to carry your personality in there. So if you're someone who struggles with, oh, gosh, I'm staring at this blank screen and a cursor is blinking at me and I don't know what to write, speak it out and then edit from there. And then that's the way it's going to literally sound like you in your own writing.

When it comes to you know, having some sort of a template and making it customizable, I feel like I'm like outing myself here, because I do have a general standard podcast pitch template that I send out. But one of the first things that I share with my clients, when I teach them what I call my seven pillars of the perfect pitch is what it's called. That second paragraph has to be all about building familiarity and showcasing knowledge. It has to share, hey, these are two episodes that stood out with me. These are two guests that you spoke with that I enjoyed. This is something I liked about the show, maybe I saw you covered PR but here's another angle, I would cover it from. How can you show that this isn't just something that I did send to everyone and you can really show the person that you're sending this to I have paid attention to the work that you're putting out the tone that you use.

And even one thing that can be really helpful for people who are looking at reaching out to podcast specifically is thank goodness for the from the provider bots or that little description area. Because it says this is the purpose of the show. This is who we want to serve. This is what we want to help them to be able to create. And if you can reflect that in your own writing, maybe not necessarily word for word, but convey that tone, the person reading it is going to be like okay, this person is on my level, they get it, they're on the same mission as me we hold similar values. I'd love to have a conversation with them. So those are some really brief tips on how you can have something that's a little more templated. But really show that you've done your homework.

Lauren

Amazing. I've actually pulled up your pitch to us just now. And now I'm saying yes.

Phil

I want you to read parts of your pitch that you think are the best because I'm just telling you, okay, pitch worked on me. It worked on me. Normally it doesn't normally it doesn't. Listener I get 10,15 Sometimes 20 pitches a day, and I have no choice but to throw them in the garbage. And Lisa stood out to me. So Lauren, let's read excerpts that you think are great.

Lauren

Great. And I'm gonna read one part, and then I'll stop and do a sidebar of why.

Lisa

I’m so on the spot!

LaUREN

So you start off. Hey, Phil and Lauren. Here's what I love about that. Phil is the star of the show. But you mentioned my name as well, which shows that you are actually digging around and paying attention. Seriously. I also love that you wrote Hey, because that's casual and friendly and it doesn't feel like hello or to whom it may concern. Yeah, it doesn't feel robotic. It's great. My name is Lisa Simone Richards and I'm a PR and visibility strategist who works with coaches that struggle to break through the noise and get more eyes on their business. I show them how to get seen online everywhere without spinning their wheels on social media. Fantastic two sentences because you immediately explain who you are, why people should care and also most importantly, who you help and why you help them very susynctly actually, it's great.

Lisa

And then then I interrupt for one thing to my own pitch. Yes, please, the reader will not know that Lisa Simone Richards is hyperlinked so that you can click directly to my website and learn about me. You don't have to go and google search it. I made it easy.

Lauren

Yeah, you made it easy. You made it easy. Good point. Okay, I actually have two more highlights I want to point out. So I've been listening to Brand Therapy for a few episodes now, and two titles that really landed with me are how do you get media period appearances, obviously, and how to make money from podcasting, I'm thinking about launching one in q2, This is great, because you're showing that this isn't some cut and paste template, even though we know it kind of is. And you're fluffing us up too. You're flattering us, which is great. And that speaks to the familiarity a little bit that you mentioned earlier.

And the next part, which I think is really awesome is your listeners have done so much work to start their business. And after all, there's nothing worse than feeling frustrated, lost in the noise and not knowing where to start when it comes to being seen. I love that because you're getting us to think about our listeners and showing that you have a solution to make our listeners happy. So it makes sense to have you on the podcast as we are today. Really impressive.

Phil

Lisa, normally a way to the end to invite you to do this, but you have somewhere that you can send our listeners to learn from you on how to write a pitch. But don't just tell us that right now. Because I have a feeling that we're thinking that

Lisa

I absolutely do. And I'm not sure if I'd already share it on the back end. But I did have this available. So it feels funny to share the Lisa, how can we find you mid podcast, but I'm happy to do so. So for people who want to learn how to write an effective pitch, see my template and get a fill in the blank version for themselves, they can head over to www.theperfectpodcastpitch.com and they can download a copy for themselves.

Phil

Even a custom branded URL, I'm so impressed. This is my love language.

Lisa

I like to create solutions for people.

Lauren

Okay, back to tactics. Now, you'd mentioned that you help people get on podcasts and get in media get on TV and also get clients. And I imagine that the outreach to access and get those segments they're different, right the tactics perhaps and the templates that you would use maybe so I guess this is actually a two part question. One, how do you recommend people keep track and find whoever they're reaching out to in those different verticals? And two, how do you recommend they customize their templates and our outreach attempts to those different segments?

Lisa

Sure. So I'm even take it back one step further, because there are so many different platforms we can choose from for visibility websites, TV shows, magazines, podcasts, working with influencers, who knows? So I always like to start off with what's the purpose of the visibility, is it to build, A, awareness, so your ideal client knows that you exist? Is it B, to build buzz, so that you know, let's say you have a launch coming up, and you need it heard about over and over and over again, kind of like when a movie comes out? Didn't hear about the Batman once heard enough that I was like, hey, husband want to go see the Batman? Or C, do you want to build credibility, so have your name in those sentences as the people whose courses you've bought whose conferences you've attended, because that's going to change the place that it makes sense for you to be seen, I used to work with a ton of fitness professionals and they would always share with me, or a lot of them really would say, you know, I work with that woman who's just getting to the gym for the first time, she doesn't really know her way around. I want to be featured in like Muscle and Fitness, Hers or Oxygen. I'm like, they're not reading that though. And you want clients. So we've got to go for like shape, or self or Cosmo or something that they're actually paying attention to. So that's why it's important to know where to think of in the first place.

Lauren

Well, how do you keep track and decide who to reach out to, and how?

Lisa

Okay, so once you figured out where your ideal client is paying attention, sometimes I'll even ask the people I've worked with who are my favorites? Like, hey, where are you getting information on publicity and visibility and getting seen in your business? Because that gives me a sense of this could be the right place.

One strategy that I teach that I think could be really easy for everyone listening to follow along with, is one that I call success leaves clues. Now to be clear, I do not believe in copying, but I 100% believe in drawing inspiration from if the wheel has already been created, why recreate it? So if you're thinking about okay, I'd love to get seen by my ideal client, but I wouldn't even know where to begin. Think about somebody who has two to three steps ahead of you in your career. Somebody who's doing something similar to something you would who has a career that you would love to emulate. You're so inspired by what they're putting out there, go on Google and search. Like let's say my friend, Christina Nicholson, she owns a PR company called Media Maven and More, great friend of mine accountability partner for years. I can go on Google and search Christina Nicholson podcast, and it's going to start spitting out a bunch of podcasts that Christine has been on for me and that tells me number one, this podcast covers media and visibility. So I know my topic is going to be a fit. It tells me number two, this podcast does interview people so I'm not pitching myself to a solo cast. And number three, I just need to come in with a different angle than Christina had, and that could be a good fit for me.

So again, not copying, just drawing inspiration from. So looking for somebody who does something similar or who does the same thing as you can be one way. Alternatively, you can serve somebody who does something complementary. So I'm a PR Invisibility strategist. I work with business owners, coaches, and online entrepreneurs. So those audiences are probably working with a business coach, they need to figure out how to do their offer and all that good stuff. So I can think of business coaches that I've worked with and do a search Chanda Sumpter podcast, Kelly Roach podcast. Chances are the places they're getting featured on could be a good fit for me as well. And I know I used podcasts in this example, but you could easily swap out podcast for like, website, TV show, article, whatever it might be, and that'll start giving you some really specific names of places that could be a good fit, and then you can decide, okay, I would love to have an article about me on this site, too, who wrote that one about Chanda? Maybe I can find their email address and reach out and say, hey, I saw that article, I loved it. I have an idea for something a little bit different. What do you think of this? So that's a really easy way to narrow it down, rather than being like, Oh, my god, the whole world's my oyster, I wouldn't even know where to begin.

Lauren

So good. So so good. We have a lot of clients who seem to think that media is something that just happens to you. And you just snap your fingers and all sudden, you're everywhere. And what I like about your example is that you're showing that a lot of thought needs to be put into who you're going to be reaching out to, how and basically, you have to pound the pavement a bit. I had a client actually, that asked me the other day, how to automate media outreach. And I feel like that's a big no, no, and immediately strips the sincerity of outreach to it. So I immediately my gut feeling was like, no, no, no, I'm not even going to look into this. But I want to know your thoughts on that. Can you automate this? Should you automate this?

Phil

Lisa made this amazing face that the listener didn't get to see? And it was like, oh, I just had to say that out.

Lisa

I know which emoji I'm thinking of right now with all the teeth.

Lauren

Yeah, the grimace. I do that one a lot.

Lisa

I don't believe in automating it. I believe in systematizing it but you don't have to automate it. Really powerfully. Even a little thing that can make a big difference is if I'm sending out a pitch to let's say, we're a lot of us are familiar with Toronto. here. I'm sending a pitcher Janina the segment producer of breakfast television, Canada's biggest morning show that gets millions of viewers every single week, maybe it'd be a good idea for me to just go on her Instagram Stories quickly first, or go on BT stories first and see what are they talking about today. And I can throw that into first sentence of my pitch. Love the segment with Sid this morning, saw that you could drop your kid off to soccer camp, how's he doing there? I had an idea for a segment like you can just get them dribble something to make it more personal and do that research in there.

Also another thing that I recommend to my clients, because they're not trying to be publicists, they don't want to do this all day, every day the way that I do. So pay attention to what are either you know, the important days in your industry. If you work in breast cancer research, for example, we know every single October is breast cancer awareness month. If you work in fitness, every single January 1, they're going to talk about New Year's resolutions and health. So there are certain things you can plot into your calendar that you know, okay, this is gonna be a time that comes up that's going to be relevant for my business, I'm going to make a point of three weeks before setting a reminder saying, hey, pitch this newspaper pitch this TV show because X date is coming up, and I want to insert myself into that story.

Lauren

Great.

Phil

Amazing reminders. They're things that you hear and you go, oh, well, that's common sense. But I don't know, I think you need to hear it again. And I think I love that you have consideration for the people that are not trying to do this full time. People that are struggling to get through their to do list of their work items and personal items. So to be aware of that I think is huge.

Lisa

Like it literally in one hour, you could plan six months of media pitching, just knowing Okay, these three dates are coming up. I know I'm going to pitch three weeks in advance, like where are the gaps look I talked about and these timeframes, like just reverse and just taking that one hour, every quarter, twice a year even is really going to set you up for success in terms of building those ABC’s I talk about the awareness, buzz and credibility over the next six months.

Lauren

How do you approach follow ups if someone doesn't reply?

Lisa

I have different versions of this depending on the platform because you're asking, you know, are different strategies platform specific. When it comes to podcasts. I typically follow up a week after I do have it systematized. It's not automated but it is systematized in my brain Tuesdays at 7pm. That didn't work this week. It's going to be Thursday at 7pm when I get home from a coffee date with my girlfriend that's what I'm gonna follow up with a podcast I've reached out to last week who I haven't heard back from. So I do follow up with podcasts about a week after. When it comes to television, so something like a lot of my clients end up wanting to be on like the morning TV shows. And guys just in case you're thinking it could be hard to get on to keep in mind morning shows are on from six to nine, every single morning five days a week. That's 15 hours of content that three producers have to fill, if you could come up with to them and say, hey, I have an idea for a five minute segment. And this is what it would look like, you've made their life a lot easier because they have to do 15 hours of this every single week. That's really hard. So if you can just deliver a story with a little bow on it, they're like, yes, amazing. So typically, with TV, because it's such a short lead time, like, we're recording this podcast on March 31. everybody knows about Will, and Chris Rock. My mom called me on Monday was like, Will Smith how’d you know, this shows on it right? But like things lose relevance really quickly. So with TV, I'd be following up in two to three days ish,.

I wouldn't do that with a print magazine that's working three to four months ahead of schedule, they're not in a rush. I might follow up two weeks later. So depending on the platform that is going to influence how I follow up with them.

But to the point that you made earlier, that's because I'm paying attention to it. If I followed up with a magazine within three days, they get annoyed at me. So it's about knowing who's the person you're reaching out to, what does their workflow look like? I'd never ever follow up with a newspaper after 3pm. That's just hell on earth. They're on deadline for things to go tomorrow do not do that. This is why I like working with people to share these tiny little nuggets that they wouldn't have otherwise known. And then they knew that for the rest of their careers.

Lauren

Wow. And how do you construct the message when touching base because I know there are a bunch of different ways to do it. I personally just go Hi, no pressure at all for me, just wanted to make sure you received my message below. If you have any questions, here to help. Like I try to keep it really short. But I don't know if that's right. So you tell me,

Lisa

I totally have a follow up strategy. And I'll share what mine looks like. So when I'm following up with somebody, the first thing that I do is I actually hit reply to the original email that I sent them, I don't send them a fresh one. I don't want them to have to search their inboxes for their content. I want it to be right there. So I hit reply to the original email. I may or may not change the subject line to read, so it looks like a conversation was already happening. Wink wink nudge nudge. And the worst follow up honestly, is I don't like once it say hey, did you get my email? Like I'm busy doing stuff and you just took few seconds of my day to do that.

Something that I find is valuable is sharing the number one having compassion. If somebody hasn't responded to me, me on my high horse can be like, did they not like my story? Am I not good enough? And I have to be like, hey, other people are doing other things. So maybe this felt lost your inbox? Maybe this was lost in the shuffle. How many times have people gotten back to me and said, I loved your pitch, I literally was on vacation, this got very down to number 300. Thank you for following up. So always follow up.

But something that I like to do is bring value to it. Why is this relevant? I might say something along the lines of you know, I'm trying to even come up with a subject in line my head, but I might let's say I'm a nutritionist, and I send out some sort of nutrition pitch to a podcast or a TV show or magazine. I might go on Google that morning search nutrition. And you know, it gives you options for news, images, videos, shopping, etc. I click on news. Is there anything new coming up in the field of nutrition? Is there something relevant that I should maybe mention in there? Should I say hey, I just saw NBC cover blah, blah, blah. And that's an add a little drop of FOMO that someone else is talking about it and you're not. So I like to bring a new piece of value to the conversation. Maybe there's a new development a reason it's relevant right now. Is there a statistic I can share somebody else who's talking about it. Just in one sentence to add a little more value to the conversation beyond? Hey, did you get my email? Want to have me?

Lauren

Love it? So good. So so good. Now a really important question. Do you do a third follow up after that? Or do you just kind of cut your losses and move on?

Lisa

That's a really good question. I have pretty much just stuck to the to the one follow up now. I used to do a third. And I mean, we're number one, we live in a relevant age where we can open up a tool called what is it? Is it not boomerang banana tag, here's a little secret for all the Gmail users. And I'm sure no matter what email platform you're on, you have this. You can tell if someone opened your email. I might be able to see someone opened it, someone clicked on a link, they didn't do anything. I followed up, they they didn't even click on the link that time like, I can deduce that process for myself. Like if I get an email I want to respond to I know how to. So I typically don't go beyond one, two. I don't really even do two follow ups anymore, to be honest with you. What I would do after a follow up where I got no response is maybe I'd come in with a new idea. And I'd say hey, I know I sent you this idea a few weeks ago, and I didn't hear back so I'm gonna guess it didn't land. But this is what I thought of and here's why I think he could be relevant. What do you think of this instead?

Phil

I love how you phrase and write things. You have a very strong written voice, but also in how you communicate as well. But it's really really good.

Lauren

A strong EQ for sure. Thinking about who's receiving it on the other side. Now I know I'm really splitting hairs here, but I guess this is for my own personal needs. Hopefully it helps the listener as well. In terms of the ask, the call to action of your email, we have some clients who love to go, hey, let me know when you're free and we can meet for a quick coffee. And I always say no, don't include that, because that's asking even more time out of them and it feels self serving. So I want to know, do I suggest hopping on a quick call? Do you suggest just getting back to you by email? How do you navigate that sign off?

Lisa

I am such a controlling get to the point kind of person. If my husband calls me more than twice in a day, I'm like, it's something wrong, is something on fire? I love you, but why do you keep calling me, stop. So, I definitely don't want to talk to other people who are killing me too. Yeah. Um, so typically, I just leave it in their court in their court. I think my sign off is usually would this be of interest to your listeners? If yes, let me know. And I'd love to hop on a chat with you. Great. And then typically, someone sends me their Calendly link from there. I actually it's funny, I was hopping onto what I thought was a podcast interview recorded yesterday, and it was all ready to go. And she's like, No, this is just to get to know your chat. And it's like, oh, like, I mean, that's totally cool. I'm very glad she's a wonderful person. I love to get to know you chat. And we're gonna have an even richer conversation, I'm sure. But typically no, nine times out of ten. And just like, let's just go for it.

Phil

Who has time for a get to know you call before a podcast interview? Oh, my God, I wish I had time.

Lisa

There's some people who love the connection, you know that promoter energy, I want to get to know you. And that's fantastic. I love it. I celebrate them. That's not who I am. It was so funny. I'm such a get to the point mechanical kind of person. I got on a sales call with someone the other day and like, you know, the two minute warm up, where are you at? What's the weather, like where you are with 30 seconds. And she's like, Alright, let's get to it. I'm like, Whoa, that was fast. Even for me. It's like for people to talk to me.

Phil

It's nice. It's refreshing.

Lauren

You mentioned banana tag. Are there any other tools or apps that you love that just make life easier?

Lisa

Oh, 100%, I'm so happy to share some of my behind the scenes favorite tools. Number one tool that everybody should be installing on their Google Chrome browser, is called hunter.io.

Phil

We know and I love it. We love it.

Lisa

You know this one? And maybe that's why I was able to find you directly. So and I didn't go to a contact address. Yeah, but for those who are not in the know, if you know, you know, hunter.io is a free Google Chrome extension. And what it does is it crawls websites for email addresses. So you add this to your browser and any URL you land on. if the little orange, the little fox turns orange, that's it's a chrome symbol, that means it's found email addresses and you click on it and it drops down the found email addresses for the site. And if it's grey, that means that hasn't found any and you're gonna have to do a little more digging. That's a whole nother conversation. I have five ways to find anyone's email address like stalker crazy. Good thing we like all of our ex boyfriends, nothing to worry about there. So hunter.io is definitely my favorite one.

Banana tag is great for seeing if somebody has opened your emails and clicked on your links. Truthfully, I really don't use it very frequently. I don't like being spied on. And mainly it's if I'm pitching something specific or something deadline driven that I'll use it I mean, anyone can choose what their discretion is. That's just my own personal level. But it is really helpful. If you're looking to follow up with someone and you see that an editor's opened your email, you can just all of a sudden haven't follow up at the same time. It's like whoa, how did they coincidence?

Another tool that I like is boomerang. So I think this is a Gmail specific one. I'm a night owl. I get really good work done at two in the morning. But I guess not everybody puts their phone on silent and I don't want someone to be pissed that they heard my email come in at two in the morning. So I'll schedule my emails. I have a text message scheduler as well for if I have like an idea three in the morning, but someone doesn't get it until 7:30. So I like to use boomerang to schedule emails.

Phil

Those are great tools. Those are great tools. Also, I mean, to send an email at that time, it almost it puts across the wrong image that like why are you working out late? Are you desperate? Are you new in business? Get the hustle. But like why? Why are you thinking about me in the middle of the night? It's kind of weird. Same with weekend emails. But I try to schedule.

Lisa

I can drop one more nugget for anyone who's thinking of pitching television. We were talking about morning TV shows earlier, they need 15 hours of content a week. They would love your pitch if it's really good. But keep in mind they work crazy hours. I know the people who are on camera, they're often on set by 3am for hair and makeup so that when the camera goes on at five or six, they're ready. So their workday is done by pretty much 11. If the cameras off at nine, they have a debrief meeting till 10. Maybe plan out what's happening tomorrow and they're home, right? They're out by noon, like they go to sleep at 5pm. So be mindful of what time you're sending that pitch out. If you send it at one in the afternoon. they're not going to see attendee at the bottom of the email by the time they get to tomorrow. They have a lot of stuff going on with the upcoming day segments. So I always try my morning show pitch emails to just be around that 10:30 mark when they're wrapping up the meeting, tying up loose ends for the day.

Lauren

So brilliant.

Phil

We always focus and remind our listeners and even our clients the importance of prioritizing you or them over me ourselves. And I think you are definitely the truest guest we've had that executes that or practices that in such an amazing, ongoing way. And I think this episode has been so excellent. And we are so appreciative to have had you. How can people get more of you?

Lisa

I would love for everyone to simply go back to that URL I mentioned earlier www.theperfectpodcastpitch.com, you can just drop in your name and email address, I will send you the template and you will have something a tool that you can actually use and put into practice and help you get visibility. It was so fun having a conversation maybe about a month ago with Laura Christiansen from the blogging Bistro. And her podcast serves authors. Someone listened to the podcast, they put some of the tips into play. And they actually ended up getting invited to be on a TV segment and just earlier this week, Laura sent me the link. How cool is that that they just took that from listening to an episode. So one thing I always love to stress is you just spent 30 minutes listening to this. Do something with it. We gave you a bunch of tips you can put into action download the template, send it out. Y'all heard from the podcasters themselves that it's good. So get yourself some visibility with that tool.

Lauren

Lisa, it has been a joy.

Phil

What a fun episode.

Lisa

I feel like we could talk like so much more. totally.

Lauren

Let's have a part two.

Phil

Let's have a part two down the road. Let's have a part two because there's so much more so actually, let's do a call to action now for the listener beyond going and downloading that incredible template. But listener if there's a question that you had for Lisa that you wanted us to talk about, then go ahead and send that directly to Lauren or to me @philpallen

Lauren

@thelaurenmoore

Phil

#brandtherapy also Lisa what's your social media handle?

@lisasimonerichards

Phil

There you go. #brandtherapy. Let's continue the conversation. Lisa, it's been such a pleasure to have this conversation with you. Thank you for hanging out with us on Brand Therapy.

Lisa

This has been so much fun, literally one of the funnest, most engaging podcast interviews I've done, don't tell anyone else. Love, love, love this. Can't wait to do it again.