20. A marketer who wants athlete clients
Does a focused audience help or hinder your brand? 🔎 This week, a marketing strategist wonders if targeting athletes is broad enough to grow her young business. Phil and Lauren debunk targeting myths and explain the importance of rocking a niche. You'll also hear how business referrals and influencers can help you grow.
Episode transcription
Who Asia is and what she does(01:32)
The content Asia creates (02:13)
The struggles to find people who actually want to take their brand to the next level (02:39)
Asia's ideal client and the other types of clients she currently works with (03:49)
Lauren considers if it would be too limiting for Asia to solely work with athletes (04:30)
How Asia feels about being more specific about who she works with (05:34)
The possibility of working with entire teams and reaching out to agents (07:17)
The power of business referrals (08:04)
Identifying possible influencers like agents and team managers (08:34)
The benefits of doing a free taster workshop (10:12)
Asia's most important social media platform (11:40)
Getting business from an Instagram strategy (12:06)
How to adjust Asia's strategy to attract athletes (12:39)
The key to excelling as an influencer on Instagram is to seek out conversations by commenting (15:09)
Following hashtags on Instagram (15:57)
The importnace of commenting on the top posters Instagram posts (16:48)
A strategy for commenting on other peoples posts (17:27)
Tips for using hashtags (18:12)
What Asia is going to do next (20:51)
