219. Can tech be the key to a better work-life balance? (f. LaShonda Brown)
Feeling frazzled by integrating tech into your business and wondering how the right digital tools can simplify your life instead of complicating it? 🫨 Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech empowerment. And actually, we have that in common. Today she'll share practical strategies for business owners to harness technology in a way that cuts workload while boosting quality of life.
Episode transcription
Phil
Does the thought of integrating tech into your business leave you feeling more frazzled than free?
How can the right digital tools actually simplify your life instead of complicating it?
Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech empowerment. And actually, we have that in common.
Today she'll share practical strategies for business owners to harness technology in a way that cuts workload while boosting quality of life. This one's good.
Let me tell you what I love. I love starting my day with LaShonda Brown. What do you love?
LaShonda
I love starting my day with Phil Pallen.
phil
It's dangerous to have you and I on a call together. We learned that the first time we had a call. We had planned for.
LaShonda
Oh, that wasn't a call. That was a reunion.
phil
That was a reunion.
LaShonda
We covered a lot of ground. That may have been the first time we talked to each other. It was.
phil
So we had a lot to talk about. We did. I've never met anyone and gone, oh my gosh.
She's just like me. Uh, it was Amber. We have to give Amber Aziza credit, who's also a guest on the podcast.
LaShonda
Our mutual friend really knew what she was talking about.
phil
Yeah. But what's so funny is that you and I do something so similar. And yet polar opposites at the same time.
LaShonda
And yet polar opposites at the same time.
phil
And yet polar opposites at the same time. In a really beautiful way. It's wonderful. Yeah.
LaShonda
So we can support each other, you know? 100%.
phil
I love when you ask me questions. I ask you questions. I see things that you've done. Let me give an example of something that I love that you do. I love how you treat and feature the brands that you're working with.
I find that really inspiring. I love that you've gone the extra step to create a page on your website for each of the brands. For me, I usually shorten my referral link and call it a day. But as part of my new plan, well, you know, content creation for me was like just a small little side thing. That was inspired by hysterical because that's what I know you for.
LaShonda
I didn't even know you had a service side. So it's hysterical. Like I literally know you as being in the tech space.
phil
And it is relatively new for me. Three, four years ago. That's how much money I made from sponsored content and affiliate sales. And the truth is that I'm in a turning point in my business where I actually am, well, let me word it this way. I think AI is democratizing design in an exciting way, but for me and for others, the gap is going to widen between democratized, do it yourself, AI powered design. I'm talking website templates, logo generators, creative tools that we use and depend on. For you, it's Canva. For me, it's Express.
The gap is going to widen between between that and people like us showing you how to make use of these great tools for your brands and your businesses. And then there's still the service side, the human touch design that I love doing. But honey, it is a luxury and it will continue to become more of a luxury. The human touch, the thoughtful, thorough, comprehensive, you know, brand identity design that I love doing. I won't let go of that in my business because it inspires so many other things I do like content, but I'm excited about the widening of the gap.
LaShonda
Well, and I will tell you in my business model, I have something similar where it's like, okay, yes, love a good screen recording and a talking head, but I want that peopling, you know, I want that sense of community. And so for me, it's a membership. So I have a very hands on membership that helps me to still have a pulse on like what's happening in the small business community. What are the problems they're running into?
And so when it comes to that one on one, I really honed in on the fact that I'm passionate about helping burnout service providers to leverage technology to work less and live more. We've done so much. We can do less because of tech, but you have to know how, and there has to be a strategy in place.
And so for me, that's the kind of one on one relationship that I'm open to is, you know, within a certain sphere, it's like, girl, we're not going to be talking about branding. We're not going to be talking about accounting. We're going to stay on topic. Let's talk YouTube. However, there's so many facets to that, that that's plenty to be strategic about.
And I have seen some really cool results because people are so tired of the Instagram rat race that now people who weren't open before, now they're picking up what I'm putting down.
And I'm like, thank you. This has been there all along. I've been singing the song for years. I'm so grateful you are now listening to it.
So it's really awesome to see people kind of open their eyes to what's been in front of them all along because they're comfortable walking away from Instagram now versus before people felt trapped. They're like, well, I have to be on Instagram or I have to post. I hate it. Nobody liked it. They hate marketing on Instagram, but yet they felt beholden to it. And now because of YouTube Shorts, people are like, okay, now I can give YouTube a chance because now with the integration of vertical video, I can repurpose what I'm doing on TikTok and Instagram and at least get a head start.
So it's a really cool season. I'm definitely excited about how AI is benefiting entrepreneurs, but at the same time, I feel like It's also creating a greater need for people like us to educate people on how to use it because just because the tool is around doesn't mean it's going to help you if you don't know how to leverage it.
phil
Are you ready for our first yes. And a moment, because as you talk about your membership, I am, we're both proud you screen Ambassadors, I don't know what the term is, creators, partners, friends, family. Yes! You keep coming up in the same circles as me, in all the good people circles. Like it's happened more times than I can count and I know you feel the same way.
LaShonda
Yeah, it's getting silly at this point. It's getting silly. I'm like, wait, you're number one? Okay. This is crazy. When you told me that you had lunch with Christy Price the same day I had breakfast with her. I'm like, what? I was dumbfounded because we were like so close to meeting when we were in New York at the same time during Circle Day and did not meet.
It wasn't until we had that Zoom call. So it's like we have been orbiting each other. So it's just very interesting how we've been in each other's orbits but they just hadn't crossed until now. And so now like just buckle up because the collabs will be coming. It's just it has to happen.
phil
Correct. I am So excited about putting my energy into a membership. It's the way I have been dreaming up for years to access and have greater impact through education, which is clearly what I'm truly most passionate about. I'm going to keep a small number of brand projects, higher end stuff that keep me in the trenches because I love work with my designer and I love working with my small lean but mean team, right?
But I'm so inspired by memberships instead of courses. I'm so inspired by making impact by not getting distracted by AI tools. And I will say finally by having these kinds of partnerships with good people and good brands.
LaShonda
Here's the thing. I think a lot of us would implement strategies in our business if we had the software and the personnel to support it. Because just because you have good software doesn't mean the people who work for that company are good people. And you know, I'm not going to drop the names, but I'm telling you, I have been looking for you literally years to find someone that was kind of in the membership course space. And I could not find something that checked enough boxes that I felt compelled to make a change. And I remember like hearing more about Uscreen. Other videos were sponsored on YouTube. And I'm like, man, like, what is this company? Like, I'm starting to hear about them more. Let me do some digging. And literally first call with Rob I was like, oh, I'm hooked. Hadn't even like been in the software yet.
But it's, I'm, for me, it's people first. The software, you know, I'm not saying it's similar to others, but you get to a point where the software starts to look the same. The differentiator beyond the branding is the people and the people at Uscreen are next to none. I posted about them on LinkedIn and when I tell you, it was probably like 10 different employees that commented on that post.
The fact that they even saw it, first and foremost, but that they engaged with it and expressed their excitement about the end. you know, the upcoming membership. I'm like, I've never partnered with a company that was so excited about the success of their partners. Being in a mutually beneficial partnership should be a given, but it's just not.
And so I just, I'm so excited for you to launch your membership because you are going to, you're such a. A good video personality.
phil
No, you are!
LaShonda
No, you are! I'm serious though, like, you just, you thrive on screen. And so I'm just like, yes, like, if you're gonna do a membership, it needs to be video heavy. Like, that's what people need.
So I'm thrilled. to see what that's going to look like, because I know the branding is going to be gorgeous, and the content's going to be so helpful.
phil
Thank you. You're inspiring me. You know, I've been really focused on making big business changes that enable me to focus on it. I have been doing client work for more years than I can count, and we do it well, but it doesn't mean that's what I should continue doing because we do it well.
And I'm not saying I'm not going to have clients. I'm always going to have clients, but I'm going to have fewer clients. I'm going to have projects where impact is high because that's what's important to me. And I've got to say brand partnerships have really helped me steer my business in a direction that's rooted in my passion.
I know it's the same for you. You and I have joked about like how fun is it that we get to record voiceovers and make videos for a living. That's literally what I wanted to be when I was a kid and I never thought it would be possible.
LaShonda
You know what, I would go to theme parks and I would almost come out of my skin when they would have like the announcement before the roller coaster started and I'm like, how do you get that job?
Like, you know, please keep your hands and arms inside the vehicle at all times. I'm like, I want to be that person. Like, who is that? You know?
phil
Or doing announcements in elementary school. That is like, pinch me moment. It's so funny because like, the brands don't realize that when they invest in us, like, they give the childhood versions of us that opportunity to just play, and it is just ridiculous. Like, I can't believe it's my job. And so I'm so grateful for my community because there's that direct correlation between their views and their comments and my ability to do this full time. I can't tell you the amount of times I'm like, thank you for watching. Thank you for engaging. You're the reason why I can do this. And I think having that type of relationship with what you do for a living is a much healthier place to be in than like, oh, I'm only doing this because of the money or, oh, I'm only doing this so people think I'm cool or important. It's like, I, I come at YouTube from a, you know, servant mindset of, I just want to see people understand how to use these tech tools so they can benefit.
From the tech tools and to watch them go like, Oh my gosh, girl. Like, because of that video, I was able to like get past this overwhelm or I was able to like hire somebody for something else because the tech tool could do that.
And it's just like, I was at a conference and I literally did a tutorial at the coffee bar. And we were squealing at what we were able Canva on our cell phones. And I'm like, you don't understand. I spend so much time talking to myself and recording my screen to see the joy in your face as I'm showing this to you. I mean, it is just priceless. So I definitely need to do more in person training and speaking events because I think reminding myself there are real people watching these videos is important to keep me grounded.
But it was just such a joy to just, oh, well, here's a little trick. Here's a little hack. So I'm grateful.
phil
Do you think the future is people that have a job but also a side gig as creators? Do you think that's the future? That's become my reality. In fact, last year, 50 percent of my income was work as a creator.
Um, a lot of my peers and friends, uh, you know, Becca Harpain is one of my besties and it's similar. Uh, for her, we're actually even more so her work as a creator. Fo her it's it's ad revenue higher than me for for for me. It's a sponsored content and getting hired to produce high quality videos, tutorials and such for you.
I know affiliates is huge in your business. I mean, I'm trying to ask you one question, but I actually. I wrapped up three questions in that, because that's what happens when I talk to you. But like, what do you think is the future?
LaShonda
I think the way online marketing has evolved has forced business owners to be content creators.
So now is the time to get paid for it. And that's just the reality, right? Content marketing is so powerful on social media. it's so much better than a brand paying to put up a billboard that we can't even track the success of a newspaper ad or a magazine ad or a postcard in the mail. It levels the playing field and allows someone who is a solopreneur or running a small family owned business to say, hey, I don't have an advertising budget to just brute force be on TV for two months, but I can post to Instagram. I can go live on Facebook. And so I just believe that content marketing is not going to go away because people are going to leverage social media for their entertainment anyway. And so what business owners need to understand is you can get paid to post. And so if you got to post anyway, why not be compensated for the content you're creating?
And that's where people really have to reframe their mindset. Like, TikTok has been evolving with how they compensate people, but they're on the verge of being banned every other month. SEO is dead. Content creators are dead. Everything's dead. Except for us. Instagram is horrible for your mental health, da, da, da, da, and it's like, but YouTube, YouTube is like old faithful.
YouTube is a search engine and as long as it's owned by Google, it's not going to move. And so I really am trying to get business owners to wrap their minds around the fact that you can create YouTube content that years, literal years after you post it, it is still marketing your business. Of course, it's marketing while you sleep, but it's still relevant.
years later and people still engage with it and people still share it. And so that's where I'm trying to migrate as many people as possible because it allows you to actually have a passive income engine and not be on the constant rat race of actively having to promote your business every day. There was something you said earlier about how people feel a prerequisite to post on Instagram for some damn reason.
Why do we all feel like that's the popular room we all need to be in on? Well, you know why? It's because we got burnt out on Facebook and our friends went to the Instagram. Correct. And so there's this weird connect, this, there's this weird environment where half the people that you know, you know, Like literally in real life, you engage with them and your stories and DMs.
And then you've got all these strangers following your page. And so you feel like, well, I don't have so and so's phone number. So I have to be on Instagram because I always message them on Instagram. Oh, well, I won't know what someone's doing if I can't see Instagram stories. And so the story feature and the DM feature is what's holding people hostage.
If DMs went away and you couldn't see stories. You wouldn't want to engage in that app anymore. You'd be like, oh, well then I'm good. I don't need to just be looking at people's ads all day. I can live my life. But because people use that app to engage with people, they actually have relationships with.
They feel the need to open it up every day. And once you open it up, because the UI is addictive, now you're hooked. So for me, it's like, I am transitioning as many people as possible to be like, no, we're actual friends. Text me, call me, email me. And I'm like, for real? I'm like, yeah. Cause I don't want to be addicted to social media, social media is my job.
It's not my hobby.
phil
And for me, I don't even consider YouTube a social media platform. YouTube for me is work. It's a search engine. It's a search engine. It is work. Guess how many Wednesdays I have missed posting a video in the last three years? Hint, none. Because it is my job.
LaShonda
You're a consistency wizard. Your girl is struggling. I got it down now that I live stream. Once I started live streaming, it made it more real for me. Yeah.
phil
I don't think you're struggling at all. You might feel that way because you've set an ambitious goal for yourself, but what did you do? You course corrected or you adjusted the strategy around what is reasonable for you and what excites you. And listen, live streaming is high on my list of things that excite me. What's funny, so my area of weakness on that front is live streaming myself.
Why is it that I put all this work and effort into live streaming when I'm hired to do it? I mean, yeah, because it counts as work, but I get so much fulfillment out of it. I need to start doing that on my own channel. I have live streamed on my own YouTube channel less than five times. And more times than I can count on Adobe Live, on Ecamm, on all the other places. Why do I, I keep getting invited to all these parties and I love it, but I should throw my own party.
LaShonda
For sure. And you know what? I think there is a balance, right? For me, I'm always looking for ways that I can get more out of less time investment. So really, my live streams have become like my office hours for my membership. That I just do publicly. And so it's my time to engage with my members. They know I'm going to be there.
Monday's at 10, they can ask questions. I typically will have a topic to make sure that like, even if I don't get questions, you can learn something. And then I just turn on monetization. Add chapters and let it ride. And so it's interesting for me because we're able to pull out segments for social content. I've gotten some live stream sponsored when I do interviews. And so it has really been a game changer for me. When I do the pre recorded content, I'm so intense about it that it takes such a long time because we're doing B roll, we're shooting talking heads, you're writing scripts. We're getting concepts approved.
I can live stream all day long. I can talk for 60 minutes and not struggle at all. And so it has actually helped my public speaking ability because I'm actively engaging with things on the fly. I'm able to do that better in person. So. I recommend it, especially if a person is a, you know, keynote speaker or likes to do a lot of breakouts.
Yeah, it really helps. It really, really helps.
phil
I think podcasting, I think live streaming, one of the underrated benefits of it is the media skills and the confidence and presentation that you build from it. But there's no coincidence that the majority of my income. Now comes from doing what I'm doing right now, sitting at my desk, speaking into a microphone.
Sometimes the camera's on, sometimes it's not. I am damn good at this job because I've been doing it for years and because I love doing it. And, uh, Like, how fascinating is that? Like, that has become my job. And the way that I built my confidence is through podcasting, or through live streaming, or, or getting up on stage, or teaching a workshop for 10, 15 people.
That was how I started. I got up there, I was like, I don't really know what I'm going to talk about. But, you learn and you build confidence, confidence not just in presentation, but confidence in building your own methodologies and ideas that you can teach someone else to learn how to do something. It's very powerful.
LaShonda
It's wonderful to be able to let go enough to be alive. I think a lot of us, Hold content too tightly. And we want it to be polished and perfect every time. And I'm like, the amount of times I have posted something on YouTube and like, right after I post, I'm like, there's a glitch, there's a typo. And it's like, you know what, you have to learn to let it go.
Because people don't actually want perfection anyway.
phil
They like reminders that you're real.
LaShonda
Yes, they need that. That is why Instagram is so toxic because people refuse to let their guard down and be real and they just curate the crap out of everything. But I will heavily advocate for live streaming all day long because for busy business owners, you are editing your content as you're creating it.
It's a better use of your time. And so I just encourage people. I'm like, if you can do a zoom call, you can do a live stream, calm down. Worst case scenario, make it an unlisted video. But you're actually going to have more fun if you allow people to engage with you in real time. So I love it. I tell everybody now I'm like, I'm like a little TV show over here now.
I got commercial breaks. We got guests. And I think eventually we're going to build a set in our home that will allow me to engage with another person. Have multiple camera angles. So I, I, what I love about it is it constantly gives me a playground to create without parameters. When it comes to sponsor content, no girl, they want you to say a specific thing.
We cover in this topic from this angle, but that live stream is just a blank canvas I get paint every Monday. And it's like, what are we going to talk about? What question are they going to ask? Who's going to show up? You know? So I really enjoy it. And I think part of the reason why I enjoy it is because the software is so fun.
I know you're an Ecam boy. I'm a StreamYard girly. But when you really like the software, I mean, you truly feel like you're running your own TV show and it's just joyful. Content creation can be joyful if the software doesn't stress you out.
phil
By the time that this episode airs, Lauren and I will have had our episode where we shared the news on her future, and also the future of this podcast.
The reason I'm not continuing this podcast is because at the time that I started it, the podcast was my outlet. I studied broadcast journalism, so like, this is my thing. At the time that I started the podcast, I didn't have videos, I didn't have presentations, or at least as many. Wow. So that was my outlet.
It's been around that long. Yeah, this is episode 224. So it's been around for a long time. And the funny thing is, is that having this podcast, it's attracted more media opportunities, just like we were talking about. It's kind of been this amazing incubator to build confidence and to show up and continue relationships and call Phil and clients on the podcast.
Hey, let's work together again. Like it's been so great for so many things. But the truth is I have too much media now. I have too much media and I can't focus as much on the podcast when I've got a million other things and places to be. While the podcast won't continue in this format and under this brand, you better believe I'll be substituting live streaming into that place within my brand.
And that could also be released as a podcast, you know, audio only, but I'm totally on board with you. I, for me, having, whether it's a podcast or a live stream, having that opportunity to have dialogue and share that dialogue is amazing. And you don't, I mean, yeah, you and I are certainly tech enthusiasts, tech educators.
I got that term from you, by the way. I love it.
LaShonda
What? Yeah, that came from you. You haven't been calling yourself that? No, because all of this just developed. I'm a brand strategist that is good at explaining things. I need to keep reminding you who you are. You are so much more than just a brand strategist.
Yeah, I have become. You are an educator. Yeah, I have become that and I really love it. For people that are overwhelmed with the tech, what's your advice? I know you've got a lot of it. This is really at the root of what you share and teach. But still people, I hear from clients every single day, Phil, I'm overwhelmed by Instagram. I'm overwhelmed by the tech that might be preventing them from moving forward.
LaShonda
I think you've got to revisit what you feel like are the mandatory aspects of running your business. I think there are a lot of things we feel like we have to do that are things we just put on ourselves. And I remember when I launched my marketing company back in 2016, which feels like a whole different version of me.
I had a landing page with two buttons and a photo of me, a paragraph of text, two buttons, and I launched it live on Periscope. Which was Twitter's live streaming app back in the day, rest in peace. And by the time I drove from Virginia to Pennsylvania, I had my first strategy session booked and paid for.
And I just remember being so baffled that someone like listened to me in this app and then chose to pull out their credit card and spend money with me. About strategy. And so I think for a lot of these overwhelmed business owners, part of the reason why they're overwhelmed is because they feel like they have to be a superstar on all platforms and no one has ever asked them for that.
You know, you don't second guess when an NBA star can't play golf or an ice skater you know, can't sing an aria like you understand, like people specialize in things and there's actually strength and having a specialty that specialty applies to your business and that specialty applies to your marketing.
Like you may be horrible on Instagram because you suck at graphics. But you put yourself in front of a microphone on a podcast and you just come alive or, you know, you know, maybe you're better with live streaming like I am. And so you can say, okay, well, I can thrive on live streaming, but if you put me on Facebook, my soul will weep like you don't have to be everywhere.
And so I think once you decide for yourself. You know, where do you feel like you're showing up as your best self? Then you can look for the tech that can support that. Is that something that you can schedule? Is that something that you need to batch? Is that something that you can automate? But you really have to take a step back and say, I want to create the job I want to work for, and I want to create the marketing strategy that reflects the best version of me.
I don't want to feel obligated to pretend to be somebody else. In order for people to buy what I sell because that's not authentic. It's not going to convert and it won't be fun to create. So it's like, why would you do that? That's just a lose, lose, lose situation. And so I just encourage people. I'm like, if, if what you love is tweeting or posting on X.
I don't understand that, but if that's what brings you joy, if you use that application for fun, then do that. And so I think if more people did that, you would see a drastic drop in Instagram use and you would see an increase in all of these random places. Because people would be taking their life back.
And I think more people need to give up, you know, the reins that Metta has on their heart and soul and take back their time. So I cannot stay in Instagram. I'm still there for now because I am trying to grow my LinkedIn. But as soon as that LinkedIn number exceeds Instagram, you're going to see a drastic different experience because I love LinkedIn.
All of my tech people are just living it up over there. And I just, it's the playground I want to play in, but I have to realize that it's all about timing.
phil
Yeah. I am not in love with LinkedIn yet, but I would love to be in love with it because my people are also there. I just find it a little boring, but the one I like the least is TikTok.
So Facebook for you.
LaShonda
I never even made a TikTok account. I'm so grateful that I can say that I never ticked. I never talked. I'm good. Yeah.
phil
Yeah. I, I feel that way. And what's so funny was we had clients asking us about it and Lauren loved TikTok. And I asked, I, I said to her, please create content on this platform since you love it so much so that I don't have to, because it really informs our strategy when we're working one on one with clients to speak from the place of creating, I think is helpful.
Have that experience. And her business took off so much from TikTok that now she's going full time into it from TikTok. So
LaShonda
Which is so great because she loved it. Yeah. And so continuing to market in that way will bring her a lot of joy and that's great.
phil
And that's exactly, that's true for absolutely everyone and hopefully You've probably thought listening to LaSonda, you're like, Oh my God, she sounds like Phil because we do sound similar.
We preach similar things, which is why we get along so well, but we also continue to learn from each other. So I love so many of these reaffirming ideas and. I'm going to up my game with affiliates and some of the other, you know, it's given the brands the attention that I've been giving my clients over the years.
And just kind of make that shift this year. I'm really excited for that.
LaShonda
Well, I'm curious. So paint me a picture. If I'm looking at a pie chart of how things are going to shift for you moving forward, how big is the brand strategist slice of your pie?
phil
So the brand strategist slice We'll continue to fuel the content that I create as an expert and as a strategist that teaches other people how to do it for themselves with the help of AI, with the help of democratizing tools.
That is going to be the biggest slice of the pie. Keeping in mind the pie four years ago was completely one to one client focused. Except for the occasional conference and stage that I would speak at, which would attract more client slices. But that's not going to be a huge part of my business. I don't want to be working on more than one to two, maybe three branding projects at a time.
Keeping in mind I'm used to 15 to 20 at one particular time. Yeah.
LaShonda
Wow. Okay. So yeah, there is a big shift coming. Huge shift.
phil
The shift is already happening and I have to credit Adobe for helping me fuel that and giving me the space to navigate that change and lean into the things that I love doing. Yeah.
You know, I've done some pretty cool things in my career, but truthfully, one of my very favorite projects sounds so boring, but I sit here in pajama pants and I record explainer videos. For Adobe Express for Enterprise that go to hundreds and thousands of people. The brand has believed in me to be the advocate of the product to represent it.
LaShonda
So you're doing UGC for Adobe. It's going on their platforms.
phil
Oh, yeah. Well, yeah, you've already seen me on Adobe Acrobat Ads, Adobe Express Education, Adobe Express Community, and Adobe Express Enterprise. I work with all four teams. Plus, Adobe Live is a separate thing. Plus, beta for Firefly. Like, I'm pulled into all of these things and I'm so grateful for it because it's reaffirmed what I love doing.
LaShonda
But you still get to be your own boss, which is what makes it insane. Completely.
phil
That's what I'm used to after all these years and any other way just wouldn't fly. Right.
I hope that this conversation that we've had has inspired our listener. Think about the ways in which your business can evolve, even if it's scary, even if it means big changes.
That's certainly happened for you and it's been so fun to hear that. And it's happened for me. I'm right in the middle of the trenches of it.
LaShonda
I think life is going to change things for you. Whether you want them to change or not. So it's like, are you going to go willingly or are you going to fight it?
Change is coming. Change is always happening. And so I think what's so exciting about what's happening in our lives is we know what it's like to trade time for money and we've done it and we've loved it and we've done incredible work, but to be able to leverage video and social media to add this, another aspect to our business, or even in my case, become my business is the joy of the internet.
We have so many options and so I would just say if you are in a position where you're just kind of bored, truthfully, just bored with what you've been doing because it's great, but it's just been what you've done for year after year after year. Start to create again. Embrace your imagination. Put yourself out there.
The best time to do that is when you don't need it to be your full time job. So now's the time to launch the channel or to start the account. But there is just something so deeply special. when professionals allow themselves to play. So if you're not doing that, start now because life can be so serious and so stressful on its own.
Lighten up, laugh a little, find a friend to collab with. It's just better that way. It just is.
phil
Best advice ever. Please tell my listeners where they can follow and find more from you. So I want them to go to lashondabrown.com for now, because you will see information there about my Uscreen community and app when that launches.
So, I know for sure, lashondabrown.com will tell you everything you need to know about what's happening in my universe. But I'm very, very excited for best advice to have a home beyond YouTube. So stay tuned.
phil
Incredible. Thank you so much for hanging out with me on Brand Therapy. Every conversation with you feels like therapy, and it's been fun to bring the listener along for today's.
LoShanda
Thanks for listening, guys. If you got this far, you're the best.
