225. How can you keep content creation sustainable? (f. Goldie Chan)
Looking for strategies to manage content creation alongside life's unpredictable turns? đź“‹ Well, you're gonna love this episode with Goldie Chan, my friend and a creative force who's totally transformed LinkedIn with her engaging video content. Goldie's going to share her personal approach and story to creating content sustainably, ensuring authenticity while avoiding creator burnout.
Episode transcription
phil
Wondering how to keep your content fresh without draining your energy? Looking for strategies to manage content creation alongside life's unpredictable turns? Well, you're gonna love this episode with Goldie Chan, my friend and a creative force and strategist who's totally transformed LinkedIn with her engaging video content and stages in many other digital assets. Goldie's gonna share her personal approach and story to creating content sustainably, ensuring authenticity while avoiding creator burnout.
Let's do it. You are gonna love today's chat.
How the heck are you?
Goldie
I'm hanging in there. I'm doing okay.
phil
You're doing a lot.
goldie
This month has happened to be a really travel heavy month for me and I wasn't expecting it so it caught me a little bit unawares and as an introvert homebody at my soul, I'm so excited that next month I will be mostly home.
phil
The smile on your face right now as you talk about being home is the smile I currently have on my face because I've been home a lot and I am not an introvert and everyone knows it, but I've got to tell you, I don't know if this is 35 year old Phil Pellen speaking, it is, but home in sweatshorts, because I live in Florida, and slippers…
goldie
Because you live in Florida.
phil
Because I live in Florida. Yeah, and then the air conditioning is always on. Yeah. I'm actually curious to hear how you feel about this, because so much of my career was so focused on getting on as many stages as possible and speaking and teaching and being in front of people. I love sitting at my desk in sweatshorts and slippers and delivering virtual presentations.
goldie
Right.
phil
And then my commute to work is three steps from the bedroom. I never thought that I would actually prioritize or prefer that, but I've got to tell you right now that I prefer that. Yeah.
goldie
You know, I think about one of my friends and he literally has, and I'm a little jelly of this. And he has an entire separate house for filming in.
So it's just like a little mini property, honest property, that is like perfectly set up. It's totally clean. It looks really elegant because it's literally just where he goes and does his calls. And I'm just like, oh, I love it. And it looks really nice and it's built completely for the idea of doing podcasts or doing calls like this.
So it's very quiet. The air conditioner is also set up, it is like very, very quiet, but it has like artfully, you know, like a couple pillows in the couch backgrounds. So it's like, looks like the house, but it's not actually the house house.
phil
I love that. That's goals. Yes. How are you describing your work and your brand in 2024? Because it is certainly evolved.
goldie
Yes. We talked about this a little bit. in 2023 when we met in person.
phil
For the record, I've known about you a lot longer than before we actually met in real life. It was exciting to meet you in real life, but yeah, we did talk about this.
goldie
Oh, you're so sweet. I, you know, and it's different than the answer that I think I gave you then.
I think then I was still getting my, and I still am, getting my C links back a little bit post cancer, post treatment. And I think in 2024, it's starting to, I don't know if you've ever made JellO or anything with gelatin, it's starting to gel. Like it's, it feels like it's starting to get some of that, that firmness, but it's still a little wiggly.
I guess how I would describe myself now is when I think about those big keywords as so I know you do this with your clients and with the things you teach too, it's like, what are the big words you're using to describe yourself? And these days, I think the biggest one that comes out is writer. Because of what I'm doing with Forbes and working on my first book and writing for Archie, which is really fun and random. Also, you know, of course, strategist, because that's just the work that I'm doing with my agency on the agency side of things, and then a lot more of creative work this year.
So I think those would be the three words that I would use these days, writer, strategist, creative, would be probably the most basic of basic ways to describe myself to other people.
phil
Can I tell you how refreshing that is? That you are just totally embracing the journey to get at this next phase, but I don't know that you ever actually land at this next phase.
I think we made that up in our heads. I think it's kind of like, yes, here's where I'm at now, and I don't have a perfect answer to that. And that's coming from someone that's literally been paid to provide that perfect answer to people for 12 years.
goldie
I think that this is the cobbler has no shoes, right?
phil
Yeah, yeah. But I've had to tell you a brand sentence or tying it up in a bow. I get the value of it because I've been preaching it and selling it for years. But at the same time, there's something off putting about it for me because it puts this undue pressure on ourselves to sum up exactly what we are in our mission statement, all this stuff.
And I'm kind of like, especially with AI and technology and all this, I'm like, it does feel a little lacking human.
I love how human your answer was. I'm like giving you permission to answer the question in that way, not that you need it, but like, what a great answer to basically say, here's what I'm thinking about and here are the things that I'm passionate about that I'm leaning into.
That is so cool. Isn't it?
goldie
Yeah, I think my answer now is different than it would have been if you asked me in like 2017, 2018, right? 2019. It's just a very different answer now. Last year, I was just running on pure adrenaline, quite frankly, and this year I'm trying to just be really present. And when opportunities come up, I'm saying yes, if they feel right, and I'm just doing it right away, or I'm saying no, if they don't feel right, and I'm not doing them right away.
So it's a lot of being really present with opportunities that come my way, and also judging in the moment, as opposed to somebody asked me what my long term career goals are during a call earlier this week, and I just looked at him and was just like, pretty frankly, I have no idea. I can maybe tell you what I'm doing this year or, you know, a few months from now, but outside of that, I really don't have a five year plan anymore like I thought I would.
And I think I'm sure Phil, you under like, you get this too with technology, right? Everything that's happening in our industry.
phil
I don't have a five year plan. You're saying that, and I'm like, I don't have one. And I used to deliver in a brand audit recap to clients where we see your brand one year, where we see your brand five years, and I've removed it from the brand audit template because it feels disingenuous and it feels stress inducing.
goldie
Yeah. I personally believed in that, you know, a few years ago and just with things that's happened in my personal life, I feel less inclined to believe in that, but also I think there's so many industries right now that are in flux, so it's hard to say that things will look the same in five years. In fact, I think it's almost impossible to say. But things will look the same in five years.
phil
I think also you're in this amazing place because you've built a brand and a reputation and the trust of others to be a guiding force when it comes to strategy, when it comes to creative.
Let's talk a little bit about your journey, because it's interesting. LinkedIn has played a big role in that, that's how I knew about you. My friend at LinkedIn named Rob Humphries, when he and I connected, he was like, you've got to check out a handful of these people and what they're doing on LinkedIn.
Namely, Goldie Chan. You need to go check her out. And I did. And I was like, wow, she's really adding some excitement to this platform that I've normally found so boring. And it grabbed my attention and I followed, I hit subscribe that day when he told me about you. Yay. Yeah, right? And I know even then, since, you know, things have evolved.
But let's just, just, just, bring us up to speed on the journey and where you're at now.
goldie
Yeah. So the quick overview is I grew up in the Bay area, yay Bay area. So that means I grew up really in startup land. So it's almost like, I think being in a place where the only thing to do is till corn, the only thing to do in the Bay area is to work at a startup.
And that was my journey really for over a decade was working behind the scenes, not necessarily being the most creative person outside of creating strategy in house and leading certain things and doing social media. And then it's funny, in 2017, I got to what I thought was the pinnacle of my career. I got to that head of marketing position and I finally got there.
I finally got that job title. And then I got there and I was like, oh, I don't know about this. And it was, it's the worst feeling when you, uh, I'll say this is when you, when you climb and you climb, you climb, you get there and you're like, this isn't what I thought it would be. And I'd spent so many years trying to get there and get to that job and get to that job title.
And when I got there, it just wasn't what I thought it was. So I was like, you know what? Let me take a month off to just recalibrate. And of course, you know, you have to use a fancy title. So I called it my sabbatical. So I took a one month sabbatical. And during that time, because I believe things happen for a reason, at least some things do, I got into the LinkedIn video beta.
And I started making videos on LinkedIn and by that, I mean, I literally got in and thought I'm going to make two videos. I'm just going to make two videos. And then two videos became 10 videos. 10 videos became 30 videos. And around 30 videos, Jeff Wiener, who was the CEO of LinkedIn at the time, shouts me out internally.
And it's so funny because one of my friends at the time was editing videos for LinkedIn as a contractor. He's like, I don't know if I should tell you this, Colby, but I saw your face. And I was like, what do you mean you saw my face? I was like, well, friends, I guess you see my face all the time. He said, no, I saw your face in an internal video that Jeff Weiner is using to tell people about the innovations that are happening on LinkedIn video.
And he's like, you're one of 10 people. And I was like, Oh, Right. And that's when I thought 30 videos in, oh, maybe this is something, but I also was still the mindset that, you know, it's not a real job unless it's a nine to five, that's just the mentality I grew up with. That's as shaky as the startup industry is.
That's definitely the startup industry too, is you jump from nine to five to nine to five, or you become an entrepreneur and start your own company. My thing was like, well, if I'm not going to start something, I'm going to get another nine to five. So it's 30 videos. And I'm like, okay, well, let's just do it.
Keep making some videos. It looks like I'm getting some contracting work so maybe I should start an agency to house that contracting work. And so that's how I started my agency too is I got the work first. It's the chicken or the egg. I got the cart first and then I was just like oh, wait, maybe I need to get a horse to, to move this cart along or motorized vehicle or whatever that is.
So I started my agency around that time, too, and I just kept making videos. And it was really kind of a similar mindset to the way I am right now, which is I was just present and making videos. So if you asked me 60 days in how long I would have done it, I would say, I'm going to do it for such a long time, I'm going to do 100 videos, I think I'm going to try for that, right?
If you asked me 100 videos how many I think I would have done, I'd probably be like 150, maybe 200. And I ended up doing over 800 videos over 2 years, daily consecutive videos, I never missed a single day. Which was pretty wild because at the time LinkedIn had no scheduling tools. So it was a hundred percent manual.
And when I was traveling, it was figuring out the time zone so I could make sure I was still posting within a 24 hour timeframe from the last video. And it was. To me, interesting and exciting and creative time for me personally, I have a lot of community that I built up during that time. A lot of people, I think, were looking at what I was doing because there was no template.
I was literally making it from scratch. I think maybe six months in or something. LinkedIn actually pulled me aside and was like, hey, do you want to do a LinkedIn learning course on how to do videos? And I was like, but there's no template. We're all making the template. They were like, great. So make a course about that.
And I was like, okay. Let's make a, let's make a course about how there's no template, but maybe here's some guidelines, maybe try these. So it was just such a fun time. I think people who were probably in the early days of YouTube, in the early days of Musically, uh, now known as TikTok, I think people probably felt this same kind of interest and excitement when you could experiment a lot more and when you could, play around and the stakes were a lot lower.
Having said that, I had a lot of people who said it was the dumbest, dumbest idea ever to make videos on LinkedIn. I had so many people that I lost friendships over this. People didn't want to work with me anymore. People were just like.
phil
It's ridiculous.
goldie
Isn't that so interesting? So I had so many people, especially that first three months where people were like, make YouTube videos, Goldie, which I'm sure you'll find really funny.
At the time, people were saying, make YouTube videos, make Facebook videos, even make Instagram videos because Instagram was the cool thing at the time, the cool new thing.
phil
I mean, clearly, didn't it inspire you to do something different, which is exactly what you did and succeeded.
goldie
Yes, it was very funny because people were so mad. And when people are so mad at you, I think either you're doing something really right or really wrong. And I had to wait for a while to see if it was really right or really wrong. And for my career in general, I think it ended up being really right. That being said, I wouldn't wish two years of daily video on my worst enemy.
I don't have the internal capacity, quite frankly, to do that again without a team. As I did most of that 100 percent myself. I was editing, shooting, on top of traveling for work and, and other things. So it wasn't my full time job. And as you know, Phil, even right now, you can't really monetize videos on LinkedIn outside of, say, a sponsorship or an outside source paying you for those videos. So at the time, all of those videos, it didn't matter if they got a million views or ten views, nothing was monetized. So, it was a really interesting thing to also figure that out.
phil
Yeah. How has that impacted what you're doing and what you're excited about?
One of those things that I'm curious for your opinion on is sustainable content creation.
goldie
Yes. Now I think my philosophy is if I'm not interested or excited about it, and quite frankly, for a lot of things, if there's not a budget behind it, I'm just not doing it. And that eliminates so many things.
You know, I'll say this even in 2021, 2022, I was thinking a lot about content like I should. So I'm going to have a series of I should videos, right? I should because I'm doing personal branding. I should have a series of videos on this subject, this subject, this subject. I should have a series on this, this, this.
And it's really checking those boxes of I should. It's like, what would I recommend to a client? If I was the kind myself and I should execute those and I, I think a lot about, I'm going to get this wrong. There's a great Shel Silverstein poem I used to love all the shoulda, coulda, wouldas all lying in the sun, all thinking and talking about what they shoulda, woulda, coulda done. And they all ran away from one little did.
goldie
That pretty much explains it. Yeah. I just named our podcast episode, by the way. I don't name episodes until either midway through the conversation or at the very end of the conversation. And I just named it, How Can You Keep Content Creation Sustainable? Because I can't think of anyone better to speak to that you know, after what you've experienced and what you're excited about. Now, don't you generally feel like people are super burned out by running a business and creating content?
goldie
I meet so many active content creators and. This isn't their full time job, right? They're doing other things. They're working either traditional job or they're working in retail.
They're working to sustain this, so this, hopefully this creative thing takes off. And I meet so many people who are so tired at the end of the day. There's so many more people who are just exhausted and they can't show their exhaustion. And Phil, I think you know this also, especially having met me in person, is that I actually like to talk about that exhaustion.
I like to talk about that hey, I'm feeling a little burned out. This is not as fun or as exciting as it looks. Right.
phil
Yeah. I feel like we have this interesting bounce back from hustle culture from Instagram kind. I've talked about this with LaShonda Brown a few episodes ago, but this idea that like Instagram specifically has become a substitute for like texting our besties, you hop into DMs or watch their stories, and if you're not there, you feel like you're missing out.
But it's kind of like feeding the beast of FOMO or just feeling like we have to create on Instagram, and if we don't, then we're missing out, and even if we do, we could do it better. And it's, it's got us all exhausted.
goldie
Yeah, I feel like, gosh, FOMO is still so, so real, and I'll use a personal example from my own life, which is, you know, it's funny, in early 2022, right before I got diagnosed with cancer, I was having such FOMO about the stages that I wasn't speaking on, right? Not the stages I was speaking on, but the stages I wasn't speaking on.
And I was thinking like, oh, why am I not getting those jobs? Why is this person getting those jobs? And those feelings, that kind of FOMO, just really eats away at you. It eats away at your soul, it eats away at your creativity, because you're so focused on what are these other people getting instead of what do I have.
Or what can I reach for myself really directly? And getting diagnosed was very terrible, of course. It was one of the worst things of my life. But at the same time, one of the huge rainbows that came out of it Is it actually completely eliminated my career FOMO? Quite frankly, I just, I don't have FOMO in the same way I did anymore.
I don't see those things that other people are doing and think like, shouldn't have been me, you know. Which, you know, of course they happen every once in a while still because we're all only human, but it happens a lot, lot less to me. And I'm, I'm a lot more grateful and thankful for the things that happen in my life now.
And genuinely so, and I'm just more present. I'm just here doing that thing when I'm in Atlanta, I'm in Atlanta talking to somebody interesting. When I'm in Vegas, which I'll be in next week, I'll be in Vegas and I'll be doing those talks and I'll be hopefully helping some people.
phil
Brace yourself. It is tiring.
goldie
Yes.
phil
I did it last year and I'm not jealous that you're, although I do have FOMO cause I feel like if we were there together, we would have a blast. I know. I hope maybe next year that we can make that happen. Yeah, we will, we will.
goldie
Yeah. And I actually feel like, I feel like that is a good thing. This is like active planning during our chat, but like, I definitely feel like you and I should be co presenting something together.
It would make a lot of sense to me, especially at Adobe Summit.
phil
Yes. Yes. I went last year, pitched as a speaker. Someone at Adobe said, Phil, you should really be here doing a workshop. I was like, okay, great. I'll put together some ideas. Pitched it and they said well, we don't really have a spot for that. But can you be here anyways? And hired me and I was in the booth the whole time just interacting with customers, which set me up to do some really exciting enterprise projects. And I'm super grateful for it.
goldie
That's so great.
phil
Yeah. So, but it fits with what we're talking about and it's that you show up as your best self. And with genuine enthusiasm and interest and focus less on like what other people are doing and focus you doing the things that fulfill you.
goldie
That's what I'm doing a little bit of this year, which I find really interesting. So I've lived in LA now for seven, eight years, which I should not tell my head and I absolutely do not. But I am such like a little introvert homebody, which I think most people don't know for the most part. And this year I've been making just such a concerted effort to actually go to things that I get invited to in L.A specifically, and all these things. It's tiring, first of all, but second of all, when you show up in person, especially in a town that is as flaky as Los Angeles is.
phil
I know it well. I was there for seven years.
goldie
You know exactly what I'm talking about. People take note. People are like, wow, you showed up.
It's so important to just show up. It's also important that. If you pitch something like you did and they don't exactly deliver it or offer the opportunity the way you thought it would be, that you still see it as an opportunity, even if it's different than what you originally thought that particular opportunity would be.
But I also think there's such a benefit in showing up, like you said, being your best self or being your, your good enough self when you're there. And you're being good enough, but you're literally physically there and you're being present. And I think so many opportunities open up for you that way.
phil
I love that. I know you're working on a book. Tell us more about the book. And in light of what you just described, not just the end result, but also the process of writing a book.
goldie
So, with the book. So interesting for me. It's been a longer process because I think I started with this book maybe in 2020. Maybe even early on in 2019 this book and this particular agent found me on LinkedIn and they asked if I had a book idea that I wanted to start pitching around and I did, I had a very specific one, it's Personal Branding for Introverts, and it was just so hyper focused. So they were just like, oh, would you be open to something like a little broader, a little bigger?
And I said, you know, I just feel really confident that there are so many introverts like myself out there.
phil
Also, personal branding is a term, and I think I'm allowed to say this, it sucks. Yeah. I don't like personal branding. Of course, I believe in it, but the term itself has become really like watered down and mushy.
goldie
I think it's also like a general personal branding and that's something, a book that's generally about personal branding that isn't tactical through it out there. To me, it's already been done. It's been done a million times and I don't need to do that book. I don't need to be that person that does the book that everyone else has done.
phil
You're adding a long tail keyword to it to make it interesting and to make it true to your perspective. I love that. You're making it specific so it's exciting.
goldie
Yes. Yes. I love exactly what you said, Phil. That's exactly what it was. Although, to be fair, I wasn't even thinking that strategically. I just said, I'm an introvert. I love to do a book about introverts. What book version can I do about introverts?
phil
And speak to my people.
goldie
And speak to my people. Personal branding. And that's not the final, hopefully not the final title of the book. I hopefully have like a really fun, sassy title at the end of the day, but I'm still workshopping.
But yes, the process of the book, if we want to go into the nuts and bolts of it, really started working on the idea of the book a few years ago. My Agent, and nonfiction versus fiction is very different. The things that my fiction friends told me is not the process that I went through, and it's not the process that you went through either.
I think for fiction, you write the whole thing. You get the whole thing done. And then you take that beautiful, completed manuscript, and then you're pitching that to agents and publishers. And I think in the non fiction world, it's you as an entity or an idea. That you are probably the expert, I say probably because we all know that some of you are, uh, probably the expert on, and that's why you're best suited to write that particular subject matter.
And then from there, you might actually go straight to a publisher, or you might do the traditional route or you might self publish, of course, or you might do what I do, which is get an agent. And then that agent very traditionally pitches to a few large publishers to see if there's any interest.
And so that's what happened for me. And the actual process of writing the book then, is you're not writing usually the complete book at the end of the day. What you're doing is you're doing like a table of contents. You're giving a broader pitch. And then you're also saying why you yourself as an entity, and this is what I had to do on my pitch, why I would be the best person to write this book, but also why I have an audience that would want to read this book.
And that's what modern publishers are looking for now. They're looking for if you have an audience. At least for non fiction.
phil
Definitely. I had no plan of writing a book just based on my schedule and my general focus.
goldie
And you're so busy, Phil. Um. When are you not busy?
phil
Not very often. Uh, although sometimes I, uh, Like, for example, I have weekends where I plan to be so productive and then I just crashed this past weekend. I took Friday off because I could not sit at this desk for a minute longer and then spent Saturday and Sunday with friends. I got absolutely nothing done and paid the price this week, but guess what? We all need time to recharge and I'm just doing my best. If I miss deadlines or I'm late for deadlines, I try to make sure they're not super serious ones.
And I do what is the theme of this conversation, I just do my best and I focus on what's sustainable. And sometimes these pressures on us are not actually sustainable for one person.
goldie
And you know, on the subject of sustainability, I think one thing that we don't talk about is getting help, right?
phil
Yes.
goldie
So, I think the most sustainable way to have a stream of content or to have a million projects is to hire, bring on.
Great help. So at the bare minimum, especially when I was doing a lot more, and this is somebody that I will also need to bring on myself, probably in 2025 is a project manager. So having a bare minimum, somebody who could just make sure that all the cars are driving in the right lanes of traffic is so helpful.
So that way, you know, okay. Say you took Friday and Saturday off, you know, that you have a hard deadline for Monday, right? Or, you know, that you have an incredibly huge milestone on Wednesday. So you can take the weekend off as long as you get that milestone done by Wednesday. Having, I think, a project manager that you bring on, is very sustainable because at least for me, I'm all over the place. I think very creatively, I think we're all beginning, middle, or end people. And by that, I mean, either we like ideating and coming up with a million ideas or some of us love the middle part. They're just like, they're going to take that idea, they're going to run with it. They're going to help the team get it to completion. And some people are completion or finished people.
They take this almost done project, right? Everyone's tired and they wrap it up. They put it in a bow. They check off all the boxes to make sure it's really, really done. And I love those people too. Phil, which one are you?
phil
I'm thinking about that right now. I don't know. Which one am I? I do feel. Like I'm a, it's a terrible answer, but I am a combination of them. Depending on how excited I am, I have the ability to get really focused on something. I've been focusing on aspects of my business that are similar to what you've been describing and I've had trouble falling asleep at night because I am thinking and I am focused, but it's sometimes hard to get me to that point because I juggle a lot. So for me, I stack Tuesdays and Thursdays with calls. I have 13 phone calls in a row today, and it feels like a little marathon and I'll feel like I won the marathon at the end of the day by surviving. But then the day before I have to have no phone calls.
I have to be able to sit and focus and maybe be productive or maybe not be productive. Hopefully I am productive because I have a lot on my to do list, but like I have to create that space for me. And I'm not good at starting multiple things. If I start too many things, I can't finish them. I have to really focus on finishing one thing at a time.
So I might be one of those middle people, but I just can't have a ton of things lined up at the same time because I won't finish.
goldie
Every single type of those persons are important to the pipeline, important to making sure things get done. And all of course, all of us to be functioning adults have to have elements of the beginning, middle and end in our careers, right?
But I do think, I feel like all of us have a natural tendency that if we were around a lot of talented, competent people, the role that we would naturally fall into, um, and take leadership over, right? And I think also thinking about businesses and making them more sustainable, it's certainly helpful to have a clear line of once again, milestones that your entire team has signed off on that understands this is the project we're working on, or these are the projects that we're working on or things that we're working on here are clear milestones that we're all hitting and tracking along all of those things.
And it makes things more sustainable if everybody also knows what everybody else is working on. One of the things that also I like to do if I join a new team is I like to tell people what my internal budget is internally to the rest of the team, especially if we're doing something like building out, say, an influencer or ambassador program, I don't like the rest of the team to be unaware how much we're paying people, and I think that that is something that then relieves also a lot of headaches in the long run because I've been being transparent or I asked my team to be transparent with their budgets as well, just so we also aren't asking for double budget for certain things.
And that also makes it easier for whoever's like the one level above us who's, uh, approving those budgets that they know we are really working in tandem together. And I know that's not a super popular opinion, but it's what I personally like to do.
phil
Me too. Transparency in general, I always find gets me farther in business than not. And anyone that I've ever worked with or brought on, I don't keep secrets. I'm like, this is how the business works. If you have questions, let me know. And I feel like it, it helps.
goldie
I think a lot about somebody else I talked to who, what they like to do is they definitely work in a freelancer contractor aspects, and because of that, they like to tell other people and they have like a little pod of other freelancers, contractors in their particular industry, in their particular job role, where they share rates. And they share rates really openly. And this is so helpful because they're never outbidding each other. But as a collective, especially if they pull one into the same job where they need to hire a second contractor, they're asking for the same or more amount of money.
If whoever hires them tries to be cheap and tries to give them a lower rate, they're really getting the same rates or they're getting a higher rate because, you know, they know the baseline is here. So maybe they can ask for more.
phil
Interesting. Food for thought. Food for thought and so transparent, which I do agree also.
goldie
Transparency also is a helpful element for sustainability.
phil
Look at you, bringing that back, wrapping it up like a cute little bow that you're wearing on top of your head that our listener can't see, they're just going to have to use their imagination. Goldie is the cutest. I love. Highlight of me last year was us meeting and becoming friends and also not just becoming friends that see each other in person once a year, but actually we see, we stay in touch.
I actually have your text message open in my iMessages on my computer. It's open for us to set our next date, which we were doing yesterday. Like I leave our chat open until I've actioned on it. So, you know, cause we get busy, we get busy. And it's like, no, totally. But that's my sustainable way of making sure that we, yeah.
goldie
And I am, I'm a very shiny object person for me, especially with personal interactions with personal friendships. I like to do this thing where every few months I'm just like, who am I not talk to that I really enjoy, right? Because there's this strategic reach outs, which are like every month, maybe you have a list of people you're like, okay, this is a new potential client, blah, blah, blah.
But I also have just an internal little Goldie list of who do I enjoy, who enriches my life, and every few months I think, like, I might not talk to them in a while. I should really talk to them. Or they came, like, Phil, you come up because of Adobe, of course. You come up in conversations all the time. All the time.
And every time you come up, I'm like, oh, it's because of Phil. And I really try my best also that when somebody comes up, because I'm a shiny object person, that I send a message right away. Before I forget, I action on that immediately so it doesn't get buried in my 50 to 100 to dos.
phil
Genius. You've given us so many gold in this podcast.
You've given us, like, just some great things to think about, transparency, sustainability, and just to hear your story and hear that you're doing well and, you know, hear about the things you're excited about. It's just totally been awesome.
We've loved, that's me and the listener, we have just loved having you on Brand Therapy, so thank you.
goldie
Thank you so much for having me on Brand Therapy, and this is a great time to shout out, also, real therapists are great, too.
phil
Yeah, good point. Good point. Where can people get more from you?
goldie
So, if you ever Google just Goldie Chan, I'm probably the first 10 pages of Google search. So, pretty easy to find me.
They can, of course, find me on the burning landscape of Twitter, still, @Goldie Chan. You can find me on LinkedIn at linkedin.com/goldi. They can also find me on Instagram @GoldiCylon, C Y L O N, which is a nerdy Battlestar Galactica reference.
phil
Beautiful. You're the best. Thank you.
