30. An editor who wants steady business
PODCAST ADDICT
PODCHASER
https://castbox.fm/channel/Brand-Therapy-id1168975?country=us
For many, the ultimate dream is working for yourself. 💭 This week's guest is an editor who has taken the leap to freelance full-time, but is finding it challenging to drum up business. Phil and Lauren walk our guest through their techniques of rekindling old relationships to stay top of mind. This episode is a must for anyone who feels uncomfortable or uninspired by managing their own biz dev.
Episode transcription
Who Valerie and Kelsey are and what they do (01:38)
Why they created their company and their biggest challenge right now (02:59)
Finding your niche without forcing it (06:16)
How they would like to add social media management to be a part of the services they provide (07:00)
The challenges of managing a client’s social media without doing the branding for them (08:34)
Dealing with a client that has bad branding (09:11)
Phil's talk he gives to every new client (10:07)
The problems Valerie and Kelsey have had in defining their parameters (12:20)
Phil points out that a mutual confidence and ownership would help them set rules for their business (13:27)
Having rules for clients can actually help you get more clients (14:07)
Phil talks about hiring a brand consultant for his own company (17:15)
Focusing on different parts of the process for clients (18:55)Who Alison is and what does she do? (01:43)
How she is currently finding clients (01:56)
How Alison got started in freelance work (02:33)
Relationships Alison has with clients and potential clients (03:26)
The advantages of reaching out to existing contacts (04:12)
The strategy recommended in the book Never Eat Alone (05:58)
How Lauren and Phil are implementing this strategy and reaching out to people they haven’t talked to in years (07:33)
Using tools to manage your contacts (09:28)
Prioritizing who to contact first from a list of old clients (11:26)
Deciding the best way to contact each person, whether it’s an in person meeting, a phone call or email (12:22)
Why you should set aside one day a week to talk on the phone (15:47)
A special tip from a salesperson to get new leads (17:13)
How to ask the people you're reaching out to if there’s anything you can help them with (19:31)
Exporting your LinkedIn and Gmail contacts (21:35)
Why it is worth spending time using LinkedIn (21:52)The importance of schedules and plans (19:45)
Why you should make visual enhancements a requirement with all clients (21:09)
The advantages of being in a partnership (24:15)
