31. A singer-songwriter who wants a fanbase
Music is one of the few industries where talent alone doesn't cut it. 🎼 This week's guest is a singer-songwriter who is trying to break into the scene. Dia is motivated, hardworking, and got a new single in the works—and she just needs to find her fan base. In this ep, Phil and Lauren devise a promotions strategy that lets people in on the songwriting process while Dia makes her way into the charts.
Episode transcription
Dia and her current challenges (01:59)
Advice on the music industry (02:16)
Is it possible to build fans without releasing music? (03:04)
Why building an audience as an artist is important and can open doors (03:34)
Every time Dia gets afraid and tries to give up music, something pulls her back in (04:58)
Dia’s previous experience with releasing music on Instagram and her (not music-related) YouTube videos (06:51)
Showing vulnerability and how to engage with your audience (08:26)
Phil outlines a promotion strategy leading up to the release of a song (10:51)
Creating buzz and driving intrigue towards content (13:34)
Phil points out that she doesn’t want to be seen as a vlogger (17:24)
Releasing content in an organic and artistic manner rather than on a regular schedule (17:46)
Dia's next steps (19:24)
Phil and Lauren highlight some of their favorite moments of the podcast so far (22:13)