34. An artist who wants sales
It takes a brave person to pursue a career in the arts—and today's guest is no exception. 🎨 Patricia is talented to boot and is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a hyper-focused way. If you're someone who's ready to get your career moving faster than you can say "Gogh," this is the episode for you.
Episode transcription
Patricia’s biggest challenge right now (01:32)
The challenge of figuring out which strategies to implement (02:22)
What Patricia’s 1-year and 5-year goals are (03:08)
Where her business is right now (04:00)
Patricia's current business strategies (05:17)
Lauren suggests making stationery based around a holiday or occasion (06:12)
Phil talks about how brands develop a focus in a certain area of an industry or creative space (06:40)
Lauren tells a story about struggling to find the perfect wedding card for some friends (07:30)
Patricia defines the kind of stationery she wants to make (12:58)
Lauren suggests an angle Patricia could take with making wedding stationery (14:51)
Ways to use Instagram influencers (16:52)
As you think about your business you should think about what brings you joy (18:38)
What Patricia is going to do next (19:56)
