Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
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170. How do you generate organic leads? (f. Yann Ilunga)
Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clients and customers.
169. How do you brand your space?
This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera.
168. How do you build a creative business? (f. Michele Plachter)
Hosts Phil and Lauren met with client extraordinaire Michele Plachter for her tips. As the owner of a successful interior design firm, Michele has experienced the ins and outs from building a business of one to a profitable team.
167. How do you send outreach messages?
Brand strategists and hosts Lauren and Phil dish on their techniques for effective messages to strum up business. You'll get ideas for methods, distribution, and techniques for crafting the perfect casual message.
166. How do you build a design business? (f. Shyne Webster)
Dreaming of turning your side gig into a full-time career? Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and (get this) full-time student. Shyne spills her secrets to juggling a successful agency at only 19 years old while also shedding light on Gen Z's content expectations.
165. How can you hammer out content?
This one-of-a-kind episode is a one-way working session where hosts Phil and Lauren give you prompts to create authentic content. This might just be Brand Therapy's most productive episode yet.
164. How do you understand your learning style? (f. Kathleen Brigham)
Hosts Phil and Lauren meet with client Kathleen Brigham, the Founder of Brigham Learning who specializes in learning assessments. Kathleen gives an overview of executive functioning skills and provides a fascinating analysis of Phil and Lauren's individual strengths and weaknesses.
162. How do you master relationship marketing? (f. Jessika Phillips)
Jessika Phillips, a speaker, business owner and marketing expert, breaks down the nuances behind growing a customer base without relying on gimmicky campaigns. You'll be inspired to define your brand manifesto, determine your "why", and create an experience that keeps people coming back for more!
161. How does the LinkedIn algorithm work?
This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways.
160. How do you provide exceptional customer service? (f. Susan Salgado)
Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer connection, and effective communication in the digital age. With fascinating recommendations and endless knowledge, this episode will have you rethink everything about your business experience!
159. How do you cross-sell and upsell?
Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales.
157. How do you tell clients that you're raising your rate?
As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth.
156. How do you find your purpose? (f. Ramón Estrada T.)
Hosts Phil and Lauren meet with client Ramón to discuss his tactics for preventing burnout, inspiring vision, defining your purpose, and, importantly, aligning your business with your life goals. This episode will give you questions to get you thinking about the bigger picture—and motivate you to get after it!
155. How do you repurpose content?
Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and energy without compromising on value. This episode breaks down how to transform a long-form piece of content into multiple pieces so you can get the most bang for your buck online.
154. How do you quickly make Instagram Reels? (f. Jessie Golden)
In this fun episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to talk about getting uncomfortably specific, finding inspiration, and getting out of your own way for Instagram Reels success.
153. 2021 Year-End Recap
In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed with lessons that will kickstart your 2022 with a jolt!
152. How can you be authentic at work? (f. Kristine Thody)
As a client of hosts Phil and Lauren, Kristine Thody has helped leaders across Fortune 500 companies unlock authenticity for fulfilling lives, connections, and careers. In this episode, you're going to learn her go-to moves for figuring out who you are, what you love, and how to unleash your true self with no fear.
151. How do you create a content funnel?
Brand strategists and hosts Phil and Lauren share their secrets to creating a content funnel that gets you seen and subscribers hooked. From planning out your key platforms to creating an irresistible offer, your email list will be catapulting before you know it.
150. How do you plan an event? (f. Erika Kulovitz)
Hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences in a post-COVID world.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!