Phil and Lauren help guest Margaret, a lawyer-turned-fitness instructor who’s ready to expand her business in a new way. With a traditional profession behind her and a company name today, Margaret is wondering if the time is right for a personal brand. If you’re stuck between business names or industries, this episode will teach you how to clear the clutter and make a decision based on your goals years from now.

According to performance and mindset coach Osmaan Sharif, to create a really good team it comes down to strengths. Phil and Lauren grill our expert on all things team-building—from identifying where you excel to recognizing strengths in others—to create an effective and well-rounded business unit.

Our guest Ana, a lawyer based in Colombia, loves to help people in any way she can. However, Ana is worried that branding herself as a lawyer will close her off to work opportunities. Our (arguably) most controversial episode yet, this is a must-listen for anyone who doesn't know where to draw the line between your personal hobbies and your career.

Susan is one of Phil Pallen Collective’s go-to photographers, and she’s proven time and again that she knows how to capture the essence of her subjects. We drill into details about how Susan makes our clients feel at ease, the secrets for getting people to come out of their shell, and other industry must-knows for beautiful and important photos.

Hosts Lauren and Phil help nutritionist Bahee, weigh the pros and cons of catering your marketing to a particular group. (Spoilers: There aren't as many cons as you'd think.) This episode is great for anyone who works in an ultra-competitive industry and wants to stand out. Enjoy!

In this episode, we meet with Elliot Salazar, graphic designer of Refinery29, to make enlighten non-designers about the critical decisions made when branding. We talk about how to choose the right color, how to channel your aesthetic, and other words of advice from Elliot's brilliant mind.

This episode is for anyone with multiple passions! Gal, a tour guide with a passion for music and travel, equally loves both career paths and is wondering how to pursue both simultaneously. We teach Gal how to find common themes between his passions to present a united brand sentence.

Goodbye 2019 and hello 2020 content strategy! A journalist turned full-time content coach, Janet knows how to create content out of just about anything.

Phil and Lauren meet with the owner of Happy Campers to discuss individualized experiences. We discuss the importance of conveying the in-person experience, storytelling on Instagram, offering Instagram takeovers, and maximizing user-generated content.

From defining your value to mastering cold outreach, this episode will give you all the tools to have your customers begging for your product or services.

Phil and Lauren meet with Catherine Gladwyn, of Delegate VA, a business that teaches and accumulates virtual assistants. She's found that her clientele is mainly women but wants to position her business to attract men as well. We weigh the pros and cons of segmenting her audience, explore possibilities with positioning, and arrive at an interesting conclusion.

Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable.

Brett Jaffe, a VP of a cyber security company, discusses tactics to communicate complicated subjects in a succinct way. We cover the importance of building trust by communicating with a personable delivery, and we also give examples of communicating value from the get-go.

Time to eliminate the confusion about what (and how) you should post online. Our expert guest Ryan O'Hara explains how he uses brand archetypes to shape his engaging content online. We drill Ryan on the different archetypes, instant inspiration for each, and, most importantly, how to use your archetype to take your personal brand promotions strategy to new heights.

It’s a question every successful blogger asks: “Should I consolidate projects?” Our guest today, Marye from Restless Chipotle, is asking that exact question. With an ultra-successful food blog and many other projects in the works, Marye's wondering if there's a way to bring everything together⁠.

We all know the power of Facebook ads, but the investment required to be seen is downright scary. Hosts Phil and Lauren sat down with bonafide Facebook ads expert Liz Melville to figure out how to maximize the bang for your buck on the platform.

Rafael, a reputable marketing expert, is known for being, well, Rafael. With the launch of his new business, Rafael wants his agency name to be as esteemed as his own reputation, but he's been meeting some resistance. Phil and Lauren talk about the importance of elevator pitches, repeating messages, and helping people connect the dots.

Knowing the fair price for an intangible service can be tough to figure out. Meet Natasha Minasian, an Orange County-based interior designer who owns The Studio at DRC in Costa Mesa and DRC Studio in San Diego, all while offering interior designer services to high-end clientele. Natasha helps creatives figure out how to provide value while understanding your worth.

Dara Ford, a UK-based tailor wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement that will help her summarize her purpose as well as her vocation.

Entrepreneur, public speaker, and client Brent Freeman knows it IS possible to do good for the world while doing good business! No matter your income, you’ll be inspired by Brent’s wisdom to make the world a better place—one good act at a time.