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Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
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48. An academic who wants a sales pitch
In this episode, the hosts meet with Pragya, an academic, speaker, think tank owner, mental health champion, and workplace advisor. As Pragya continues to build a name for herself, she wants a quick way to encapsulate her work while creating intrigue.
47. An HR specialist who knows how to get hired (f. Sandy Moore)
In celebration of Mother’s Day, we asked Lauren’s mom Sandy, a career consultant, to give us the 411 on all things job hunting. In this episode, you learn the little gestures that make a difference, the ways to stand out in an interview, and tactics for switching industries at any time in your career.
46. A modern artist who wants a brand
Abstract artist Alice wants advice on creating a brand that augments her paintings. The catch: Alice’s paintings are each unique in their own way, and she wants a brand that will last. The episode teaches you how to look for visual connections and elect for simplicity with your brand, no matter your industry.
45. An Instagram influencer who knows how to build a community (f. Bronte Huskinson)
Phil and Lauren make it their mission to find out what it takes to make a living from Instagram. Special guest Bronte (@frombeewithlove, formerly @bookishbronte) rapidly grew from 0 followers to 50k+ and she’s figured out the secrets to meaningfully growing online.
44. A podcast duo that wants more listeners
With a now-perfected podcast workflow, hosting duo, Stephanie and Chelsea, are looking to promote their work in a unique way. This episode is a fun reminder that, when it comes to promoting your work, your audience comes first.
43. A consultant who knows how to build a tribe (f. Emily Gallagher)
In our brand new special guest format, you’re going to learn from a bona fide expert! Business strategist and speaker Emily Gallagher is the first of our new format, where this time the hosts will be asking all the questions. You’ll learn how to master sales through authenticity, find your voice, and give an audience something they really need.
42. A baker who wants to create an online course
Anyone can create a course if they’re aware of their strengths. In this week's episode, we speak with a baker who wants to bring her mega-popular bread-making classes to the masses. The hosts help Rhiannon figure out how to make a course in a way that’s comfortable for her. You knead to hear it.
41. A non-profit that wants personality
Esther needs help devising a marketing strategy for her non-profit organization. Our hosts explain how to authentically connect with an audience (spoiler alert: It all comes down to storytelling) so you don’t need to drop a dime.
40. A creative director who wants opportunities
A.C., a creative producer, has got experience, but isn't sure how to translate that experience in a way that's appealing to recruiters. Lauren and Phil give him the best advice on all things jobs, from reaching out to recruiters to an elevator pitch to writing a cover letter.
39. A writer who needs to market herself
Valentina is a freelance journalist who gets help to promote a book through a visual platform and learns how to share more of yourself to your audience through written and visual storytelling.
38. A wedding DJ who wants to speak
The key to speaking comes from storytelling and this week's guest, Daniel, is a one-stop shop for just about everything: wedding planning, and consulting. Phil and Lauren teach Daniel how to tie it all together, from branding a wedding to giving a keynote speech.
37. Brand Therapy 2018 Highlights
We did it. We made through a year of brand sentences, ideas, confessions, advice, and most importantly: YOU. To end the year on a high note, we’ve rounded up a couple of our favorite moments from the past 37 episodes. Lay 2018 to rest and we’ll see you in 2019!
36. A social media expert who wants Pinterest growth hacks
Our guest is a social media strategist whose clients want to focus efforts on Pinterest—and he wants his advice to mean something. We discuss all of Phil's favorite tools for rapidly growing your following on the most underrated social media channel. Expect a serious lesson in blog traffic from this ep!
35. A food blogger who wants a change
Today's food blogging guest is proposing a whole new direction for her already-successful recipe blog. Together with Phil and Lauren, Juli deliberates between sticking with what's working (food recipes) and what's got potential (showing vulnerability) so that she can keep her audience satisfied.
34. An artist who wants sales
It takes a brave person to pursue a career in the arts—and today's guest is no exception. Patricia is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a hyper-focused way.
33. A doer who wants a focused brand
This week's guest is a serial entrepreneur who's mastered cryptocurrency, social media, business development, and (in case you wondered) real estate. Joe jumps seamlessly between industries and thrives by mastering skills on the go, which is why his greatest challenge is describing his competencies.
32. A yogi who wants to combine businesses
Yogi and entrepreneur, Lisa, is at a crossroads with her businesses—each successful in their own way—and doesn't know if combining efforts will make her message stronger. Phil and Lauren go through the pros of separate (focused messaging for specific audiences) and pros of combining (efficiency!) to arrive at the right decision for Lisa.
31. A singer-songwriter who wants a fanbase
Music is one of the few industries where talent alone doesn't cut it. Singer-songwriter, Dia, is trying to break into the scene. Motivated and hardworking, she has a new single in the works–but needs to find her fan base. Phil and Lauren devise a promotions strategy that lets people in on the songwriting process while Dia makes her way into the charts.
30. An editor who wants steady business
For many, the ultimate dream is working for yourself. This week's guest is an editor who has taken the leap to freelance full-time, but is finding it challenging to drum up business. Phil and Lauren walk our guest through their techniques of rekindling old relationships to stay top of mind.
29. A marketing duo who wants a process
Sometimes you go into business for one thing, but clients want something else. Phil and Lauren discuss how creating a process can help prioritize see the value of branding. The group discusses scaling, efficiency, client management, and profitability.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!