Therapy’s in session.

Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.

 
 
 
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48. An academic who wants a sales pitch
Podcast Phil Pallen Podcast Phil Pallen

48. An academic who wants a sales pitch

In this episode, the hosts meet with Pragya, an academic, speaker, think tank owner, mental health champion, and workplace advisor. As Pragya continues to build a name for herself, she wants a quick way to encapsulate her work while creating intrigue.

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46. A modern artist who wants a brand
Podcast Phil Pallen Podcast Phil Pallen

46. A modern artist who wants a brand

Abstract artist Alice wants advice on creating a brand that augments her paintings. The catch: Alice’s paintings are each unique in their own way, and she wants a brand that will last. The episode teaches you how to look for visual connections and elect for simplicity with your brand, no matter your industry.

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43. A consultant who knows how to build a tribe (f. Emily Gallagher)
Podcast Phil Pallen Podcast Phil Pallen

43. A consultant who knows how to build a tribe (f. Emily Gallagher)

In our brand new special guest format, you’re going to learn from a bona fide expert! Business strategist and speaker Emily Gallagher is the first of our new format, where this time the hosts will be asking all the questions. You’ll learn how to master sales through authenticity, find your voice, and give an audience something they really need.

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42. A baker who wants to create an online course
Podcast Phil Pallen Podcast Phil Pallen

42. A baker who wants to create an online course

Anyone can create a course if they’re aware of their strengths. In this week's episode, we speak with a baker who wants to bring her mega-popular bread-making classes to the masses. The hosts help Rhiannon figure out how to make a course in a way that’s comfortable for her. You knead to hear it.

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41. A non-profit that wants personality
Podcast Phil Pallen Podcast Phil Pallen

41. A non-profit that wants personality

Esther needs help devising a marketing strategy for her non-profit organization. Our hosts explain how to authentically connect with an audience (spoiler alert: It all comes down to storytelling) so you don’t need to drop a dime.

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40. A creative director who wants opportunities
Podcast Phil Pallen Podcast Phil Pallen

40. A creative director who wants opportunities

A.C., a creative producer, has got experience, but isn't sure how to translate that experience in a way that's appealing to recruiters. Lauren and Phil give him the best advice on all things jobs, from reaching out to recruiters to an elevator pitch to writing a cover letter.

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38. A wedding DJ who wants to speak
Podcast Phil Pallen Podcast Phil Pallen

38. A wedding DJ who wants to speak

The key to speaking comes from storytelling and this week's guest, Daniel, is a one-stop shop for just about everything: wedding planning, and consulting. Phil and Lauren teach Daniel how to tie it all together, from branding a wedding to giving a keynote speech.

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37. Brand Therapy 2018 Highlights
Podcast Phil Pallen Podcast Phil Pallen

37. Brand Therapy 2018 Highlights

We did it. We made through a year of brand sentences, ideas, confessions, advice, and most importantly: YOU. To end the year on a high note, we’ve rounded up a couple of our favorite moments from the past 37 episodes. Lay 2018 to rest and we’ll see you in 2019!

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36. A social media expert who wants Pinterest growth hacks
Podcast Phil Pallen Podcast Phil Pallen

36. A social media expert who wants Pinterest growth hacks

Our guest is a social media strategist whose clients want to focus efforts on Pinterest—and he wants his advice to mean something. We discuss all of Phil's favorite tools for rapidly growing your following on the most underrated social media channel. Expect a serious lesson in blog traffic from this ep!

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35. A food blogger who wants a change
Podcast Phil Pallen Podcast Phil Pallen

35. A food blogger who wants a change

Today's food blogging guest is proposing a whole new direction for her already-successful recipe blog. Together with Phil and Lauren, Juli deliberates between sticking with what's working (food recipes) and what's got potential (showing vulnerability) so that she can keep her audience satisfied.

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34. An artist who wants sales
Podcast Phil Pallen Podcast Phil Pallen

34. An artist who wants sales

It takes a brave person to pursue a career in the arts—and today's guest is no exception. Patricia is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a hyper-focused way.

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33. A doer who wants a focused brand
Podcast Phil Pallen Podcast Phil Pallen

33. A doer who wants a focused brand

This week's guest is a serial entrepreneur who's mastered cryptocurrency, social media, business development, and (in case you wondered) real estate. Joe jumps seamlessly between industries and thrives by mastering skills on the go, which is why his greatest challenge is describing his competencies.

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32. A yogi who wants to combine businesses
Podcast Phil Pallen Podcast Phil Pallen

32. A yogi who wants to combine businesses

Yogi and entrepreneur, Lisa, is at a crossroads with her businesses—each successful in their own way—and doesn't know if combining efforts will make her message stronger. Phil and Lauren go through the pros of separate (focused messaging for specific audiences) and pros of combining (efficiency!) to arrive at the right decision for Lisa.

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31. A singer-songwriter who wants a fanbase
Podcast Phil Pallen Podcast Phil Pallen

31. A singer-songwriter who wants a fanbase

Music is one of the few industries where talent alone doesn't cut it. Singer-songwriter, Dia, is trying to break into the scene. Motivated and hardworking, she has a new single in the works–but needs to find her fan base. Phil and Lauren devise a promotions strategy that lets people in on the songwriting process while Dia makes her way into the charts.

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30. An editor who wants steady business
Podcast Phil Pallen Podcast Phil Pallen

30. An editor who wants steady business

For many, the ultimate dream is working for yourself. This week's guest is an editor who has taken the leap to freelance full-time, but is finding it challenging to drum up business. Phil and Lauren walk our guest through their techniques of rekindling old relationships to stay top of mind.

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29. A marketing duo who wants a process
Podcast Phil Pallen Podcast Phil Pallen

29. A marketing duo who wants a process

Sometimes you go into business for one thing, but clients want something else. Phil and Lauren discuss how creating a process can help prioritize see the value of branding. The group discusses scaling, efficiency, client management, and profitability.

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