Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
Listen on
210. Why is SEO less daunting than you think? (f. Mariah Magazine)
Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO to help us discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate your SEO game and drive meaningful connections with your audience.
209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)
In this energetic return episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing.
208. How to train AI to sound like you?
In this episode Phil and Lauren share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.
207. How do you develop a brand aesthetic? (f. Toren Reaves)
Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.
206. What are some surprising ways to get content ideas?
Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.
205. How do you create ROI from TikTok and short-form videos? (f. Dan Knowlton)
This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!
204. How do you plan a retreat?
This episode is a must-listen for budding event planners, providing valuable insights into creating a retreat that resonates with your audience and sets the stage for a successful and memorable experience.
203. How do you livestream? (f. Anika Aggarwal)
Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.
202. How do you blog with AI? (f. Sue Pallen)
Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone.
201. How do you track marketing funnels (f. David Bain)
Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a customer. (And, we even talk about AI near the end!)
200. How do you get started with AI?
Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch.
199. How do you build a lasting community? (f. Jessica Valant)
Join Phil, Lauren, and their guest Jessica, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey.
198. 6 Lessons From Our Hiatus
Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call.
197. How do you master business and creativity? (f. Jeffrey Madoff)
Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, you'll love this episode!
196. Are AI marketing tools worth the hype? (f. Kate Scott)
In this episode of Brand Therapy, our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the good and the bad) and how we can all implement AI to help with our day-to-day tasks to save time.
195. How do you know when to invest in yourself?
In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. If you have aspirations of becoming a better and smarter business owner, you’ll love this episode.
194. How do you pitch yourself for podcasts? (f. Danielle Burek)
Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so much more.
193. How do we give our clients a VIP experience?
Hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. You'll get inspired to view every client interaction as a branding opportunity.
192. How do you make money from brand deals? (f. Elle Queen)
Phil’s creator manager Elle Queen, discusses the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential clients.
191. What do you do if you're a workaholic? (f. Dr. Sundra Ryce Hardy)
In this episode we meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more!
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!