Therapy’s in session.

Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.

 
 
 
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209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)
Podcast Phil Pallen Podcast Phil Pallen

209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)

In this energetic return episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing.

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204. How do you plan a retreat?
Podcast Phil Pallen Podcast Phil Pallen

204. How do you plan a retreat?

This episode is a must-listen for budding event planners, providing valuable insights into creating a retreat that resonates with your audience and sets the stage for a successful and memorable experience.

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203. How do you livestream? (f. Anika Aggarwal)
Podcast Phil Pallen Podcast Phil Pallen

203. How do you livestream? (f. Anika Aggarwal)

Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.

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202. How do you blog with AI? (f. Sue Pallen)
Podcast Phil Pallen Podcast Phil Pallen

202. How do you blog with AI? (f. Sue Pallen)

Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone.

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201. How do you track marketing funnels (f. David Bain)
Podcast Phil Pallen Podcast Phil Pallen

201. How do you track marketing funnels (f. David Bain)

Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a customer. (And, we even talk about AI near the end!)

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200. How do you get started with AI?
Podcast Phil Pallen Podcast Phil Pallen

200. How do you get started with AI?

Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch.

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199. How do you build a lasting community? (f. Jessica Valant)
Podcast Phil Pallen Podcast Phil Pallen

199. How do you build a lasting community? (f. Jessica Valant)

Join Phil, Lauren, and their guest Jessica, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey.

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198. 6 Lessons From Our Hiatus
Podcast Phil Pallen Podcast Phil Pallen

198. 6 Lessons From Our Hiatus

Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call.

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196. Are AI marketing tools worth the hype? (f. Kate Scott)
Podcast Phil Pallen Podcast Phil Pallen

196. Are AI marketing tools worth the hype? (f. Kate Scott)

In this episode of Brand Therapy, our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the good and the bad) and how we can all implement AI to help with our day-to-day tasks to save time.

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