Therapy’s in session.

Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.

 
 
 
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176. How do you podcast again?
Podcast Phil Pallen Podcast Phil Pallen

176. How do you podcast again?

We're back after a little (okay, a long) hiatus! In this episode of Brand Therapy, we'll bring you up to speed on where we've been and what we're excited about regarding the podcast. We'll even share our plan to repurpose our content, which you can totally steal.

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175. How do you pause a podcast?
Podcast Phil Pallen Podcast Phil Pallen

175. How do you pause a podcast?

With 175 episodes in the bag, hosts Phil and Lauren are taking a short break to rethink Brand Therapy. The two brand strategists discuss their reason for change, goals with new formatting, and hope that listeners will share feedback to make Brand Therapy the best it could be.

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173. How do you maximize an hour on Instagram?
Podcast Phil Pallen Podcast Phil Pallen

173. How do you maximize an hour on Instagram?

In this no-nonsense episode, hosts Phil and Lauren divulge tactics for maximizing growth on Instagram. By following a set series of steps in the first hour of posting, you’ll jumpstart conversation, increase your exposure, and catapult your followers over time.

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172. How do you get more visibility? (f. Lisa Simone)
Podcast Phil Pallen Podcast Phil Pallen

172. How do you get more visibility? (f. Lisa Simone)

Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible to gatekeepers.

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171. How do you give an effective presentation?
Podcast Phil Pallen Podcast Phil Pallen

171. How do you give an effective presentation?

Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations⁠—even in 1:1 meetings. You'll learn how to change up your pace, keep people engaged, structure your communications, and win over your listener. To make an interpersonal impact, listen to this episode.

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170. How do you generate organic leads? (f. Yann Ilunga)
Podcast Phil Pallen Podcast Phil Pallen

170. How do you generate organic leads? (f. Yann Ilunga)

Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clients and customers.

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169. How do you brand your space?
Podcast Phil Pallen Podcast Phil Pallen

169. How do you brand your space?

This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera.

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166. How do you build a design business? (f. Shyne Webster)
Podcast Phil Pallen Podcast Phil Pallen

166. How do you build a design business? (f. Shyne Webster)

Dreaming of turning your side gig into a full-time career? Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and (get this) full-time student. Shyne spills her secrets to juggling a successful agency at only 19 years old while also shedding light on Gen Z's content expectations.

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159. How do you cross-sell and upsell?
Podcast Phil Pallen Podcast Phil Pallen

159. How do you cross-sell and upsell?

Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales.

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