Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
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177. How do you grow on Instagram? (f. Juan Galán)
Hosts Phil and Lauren meet with Juan Galán, founder of the IG Creator Academy, to divulge the secrets of hitting 100k followers. We'd tell you the details of what's discussed, but we don't want any surprises spoiled.
176. How do you podcast again?
We're back after a little (okay, a long) hiatus! In this episode of Brand Therapy, we'll bring you up to speed on where we've been and what we're excited about regarding the podcast. We'll even share our plan to repurpose our content, which you can totally steal.
175. How do you pause a podcast?
With 175 episodes in the bag, hosts Phil and Lauren are taking a short break to rethink Brand Therapy. The two brand strategists discuss their reason for change, goals with new formatting, and hope that listeners will share feedback to make Brand Therapy the best it could be.
174. What do you do when there's too much to do? (f. Louise Miller)
Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning out. Louise shares her tactics for finding order in chaos, prioritizing your tasks, creating a vision, and more.
173. How do you maximize an hour on Instagram?
In this no-nonsense episode, hosts Phil and Lauren divulge tactics for maximizing growth on Instagram. By following a set series of steps in the first hour of posting, you’ll jumpstart conversation, increase your exposure, and catapult your followers over time.
172. How do you get more visibility? (f. Lisa Simone)
Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible to gatekeepers.
171. How do you give an effective presentation?
Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations—even in 1:1 meetings. You'll learn how to change up your pace, keep people engaged, structure your communications, and win over your listener. To make an interpersonal impact, listen to this episode.
170. How do you generate organic leads? (f. Yann Ilunga)
Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clients and customers.
169. How do you brand your space?
This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera.
168. How do you build a creative business? (f. Michele Plachter)
Hosts Phil and Lauren met with client extraordinaire Michele Plachter for her tips. As the owner of a successful interior design firm, Michele has experienced the ins and outs from building a business of one to a profitable team.
167. How do you send outreach messages?
Brand strategists and hosts Lauren and Phil dish on their techniques for effective messages to strum up business. You'll get ideas for methods, distribution, and techniques for crafting the perfect casual message.
166. How do you build a design business? (f. Shyne Webster)
Dreaming of turning your side gig into a full-time career? Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and (get this) full-time student. Shyne spills her secrets to juggling a successful agency at only 19 years old while also shedding light on Gen Z's content expectations.
165. How can you hammer out content?
This one-of-a-kind episode is a one-way working session where hosts Phil and Lauren give you prompts to create authentic content. This might just be Brand Therapy's most productive episode yet.
164. How do you understand your learning style? (f. Kathleen Brigham)
Hosts Phil and Lauren meet with client Kathleen Brigham, the Founder of Brigham Learning who specializes in learning assessments. Kathleen gives an overview of executive functioning skills and provides a fascinating analysis of Phil and Lauren's individual strengths and weaknesses.
162. How do you master relationship marketing? (f. Jessika Phillips)
Jessika Phillips, a speaker, business owner and marketing expert, breaks down the nuances behind growing a customer base without relying on gimmicky campaigns. You'll be inspired to define your brand manifesto, determine your "why", and create an experience that keeps people coming back for more!
161. How does the LinkedIn algorithm work?
This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways.
160. How do you provide exceptional customer service? (f. Susan Salgado)
Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer connection, and effective communication in the digital age. With fascinating recommendations and endless knowledge, this episode will have you rethink everything about your business experience!
159. How do you cross-sell and upsell?
Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales.
157. How do you tell clients that you're raising your rate?
As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!