Therapy’s in session.

Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.

 
 
 
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149. How do you name a brand?
Podcast Phil Pallen Podcast Phil Pallen

149. How do you name a brand?

If you’re stumped on a brand name, hosts Phil and Lauren share their non-negotiables (including being easy to remember), techniques for brainstorming, and a can't-miss tool to get the ball rolling.

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147. When can you go off-brand?
Podcast Phil Pallen Podcast Phil Pallen

147. When can you go off-brand?

For anyone who's sick of their brand colors or aesthetic, you'll love this refreshing episode when hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules with tips for aligning your off-brand moment with your current brand's legacy.

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145. How do you maximize your focus?
Podcast Phil Pallen Podcast Phil Pallen

145. How do you maximize your focus?

In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that provide clarity on priorities to creating a space that suits your vibe, this episode empowers you to make the most of every minute.

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143. How do you define your niche?
Podcast Phil Pallen Podcast Phil Pallen

143. How do you define your niche?

In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be inspired to combat your niching demons to get your business growing.

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141. How do you create a mood board?
Podcast Phil Pallen Podcast Phil Pallen

141. How do you create a mood board?

Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn everything you need to create an effective mood board all on your own.

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137. How do you fire a client?
Podcast Phil Pallen Podcast Phil Pallen

137. How do you fire a client?

While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate whether a client is a good fit and understand how to articulate the boundaries that are necessary for your sanity.

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