Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
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149. How do you name a brand?
If you’re stumped on a brand name, hosts Phil and Lauren share their non-negotiables (including being easy to remember), techniques for brainstorming, and a can't-miss tool to get the ball rolling.
148. How do you build an audience on LinkedIn? (f.Petra Zink)
Hosts Phil and Lauren meet with keynote speaker, coach, and bonafide LinkedIn expert Petra Zink to discuss the limitless potential of the platform. Petra dishes on her tried-and-true methods for making the most of this often underrated platform.
147. When can you go off-brand?
For anyone who's sick of their brand colors or aesthetic, you'll love this refreshing episode when hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules with tips for aligning your off-brand moment with your current brand's legacy.
146. How do you protect yourself as an entrepreneur? (f. Mark Wright)
Hosts Phil and Lauren meet with Mark Wright, a lawyer and specialist in the law of blogs and creative works, to understand when and why a solopreneur or business owner should consult a lawyer.
145. How do you maximize your focus?
In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that provide clarity on priorities to creating a space that suits your vibe, this episode empowers you to make the most of every minute.
144. How do you exercise mindfulness as an entrepreneur? (f. Chandresh Bhardwaj)
Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) Chandresh, and dig into the power of intentionally calming your mind, overcoming anxiety, rejecting "the grind", and creating a presence on calls. Whether you're a novice or a pro at meditating, there's something for everyone in this episode.
143. How do you define your niche?
In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be inspired to combat your niching demons to get your business growing.
142. How do you get media appearances? (f. Claire Shiels)
In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with journalists (it’s easier than you think!), pitching yourself as an expert, and generating your own PR without breaking the bank.
141. How do you create a mood board?
Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn everything you need to create an effective mood board all on your own.
140. How do you make money from podcasting? (f. Jaclyn Mellone)
Podcasting extraordinaire Jaclyn Mellone shares the deets on making cash in the highly competitive podcasting space. You’ll learn how to position your podcast for success, identifying your target audience, setting up affiliate links, and mistakes to avoid.
139. How do you make passive income through affiliate links?
Wish you could make money while sleeping? This chat covers the A-Z of all things affiliate marketing, including tips for finding opportunities, promoting links, and tracking success. If you're looking to snowball your income, give this episode a listen!
138. How do you biohack for more energy? (f. Tanessa Shears)
With an expertise in eliminating brain fog for entrepreneurs, Tanessa Shears, brain and body optimization coach, dishes on easy hacks you can do to be energized without the help of caffeine.
137. How do you fire a client?
While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate whether a client is a good fit and understand how to articulate the boundaries that are necessary for your sanity.
136. How can you get sponsored brand deals as an entrepreneur? (f. Jenny Melrose)
In this informative episode, Brand Therapy hosts Phil and Lauren get the scoop on all things brand deals from business coach Jenny Melrose. Jenny is an expert in helping entrepreneurs and bloggers scale their business, which includes owning their influence through brand sponsors.
135. How do you find your authentic brand voice?
Get ready for hosts Phil and Lauren to have an in-depth discussion on all things brand voice. From inspirational examples to exercises to keep you in check, you'll become conscious of your unique communication quirks and motivated to be yourself.
134. How do you grow with hashtags? (f. Joey Engelman)
Hosts Phil and Lauren meet with content creator (and childhood YouTube star) Joey Engelman to learn everything possible about growing accounts through hashtags. We distill the real purpose behind hashtags, metrics to track, tools to use, and more.
133. How do you start a money-making YouTube channel?
Hosts Phil and Lauren discuss everything they've learned about creating a money-making YouTube channel. From establishing a workflow to prioritizing a consistent schedule, you'll get all the info needed to unlock an additional income stream!
132. How can search listening help your brand? (f. Sophie Coley)
In this informative Brand Therapy episode, hosts Phil and Lauren excitedly chat with Sophie Coley, a thought leader and speaker with exceptional consumer insights. She teaches you how to think like your audience and (with the help of tools like Answer the Public) get discovered.
131. What are some prop ideas for your personal brand photo shoot?
In this episode, Brand Therapy hosts Phil and Lauren reflect on (hundreds of) client photo shoots to narrow down the ultimate props list.
130. How do you stand out? (f. Barbara Barna Abel)
Phil and Lauren meet with casting director, on-camera coach, media trainer, and podcaster Barbara Barna Abel to dish on personal development, finding your X-factor, creating presence, and evolving as a brand.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!