Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
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88. How do you thrive in risky situations? (f. Marcus Eyers)
Time flies in this informative Brand Therapy session, where you'll meet Marcus Eyers, a commercial pilot. As someone who knows what it's like to have a risky job (ahem, flying massive planes with 300+ people), Marcus knows how to thrive in uncertain conditions. He'll walk you through tips for staying organized, creating game plans for worst-case scenarios, and more!
87. Is Squarespace 7.1 worth the hype?
Squarespace 7.1 is here, and Brand Therapy hosts Phil and Lauren are diving deep into the new version of this beloved website company. In this special edition live episode, we'll outline 7.1's changes to 7.0, how to migrate your old site (trick question? You'll find out), and whether 7.1 makes sense for your brand.
86. How do you plan a photo shoot?
This episode is all about making a plan for brilliant brand photos. You'll learn how to evaluate a photographer, decide a location, choose accessories, plan your shots, and other trade tips our hosts have learned over the years.
85. How do you network? (f. Kylie Hodges)
In this very exciting episode, hosts Phil and Lauren interview Kylie Hodges, a networking expert, about cultivating authentic relationships. Often coaching introverts, Kylie breaks down her methods for being memorable, following up, and building genuine connections. This is one of our favorite Brand Therapy episodes ever, and we're excited for you to learn from Kylie!
84. How to transition to an online business
In this practical episode, our hosts break down the musts of a successful online business, from conference calls to marketing tactics, so you can transition online with ease. Have a listen—and your business might change in a way you never expected.
83. How do you manage clients like a pro? (f. Janet Mactavish)
Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times.
82. What is a successful brand?
Hosts Lauren and Phil try to make the intangible tangible by breaking down the qualitative and quantitative ways to measure your brand's success. You're going to love this no-nonsense exploration of determining a brand's success.
81. How do you post engaging content on LinkedIn? (f. Catherine Gladwyn)
Catherine Gladwyn is the funniest content creator Phil and Lauren know. She is a business owner, author, and brilliant LinkedIn user, and in this episode she shares her secrets to building an avid following and community.
80. What are three things you should know about Instagram?
In this one-on-one episode, Phil and Lauren dish on all the latest techniques for improving your Instagram presence—from tools to strategies. If you're feeling uninspired or lost with your own Instagram presence, give this episode a whirl!
79. How do you grow on YouTube? (f. Liron Segev)
We've got YouTube expert Liron Segev here to tell you everything there is to know about YouTube. From video length, calls to action, keywords, through analytics, you'll leave this call with a big to-do list to help your channel!
78. How do you price a project?
Phil and Lauren discuss Phil Pallen Collective's pricing decisions (and trials) over the past decade. From sending out their first website proposal to charging flat rates to managing retainers, this episode explores all the ways to charge for your services.
77. How do you use TikTok? (f. Ed Prado)
Phil gets together with TikTok influencer Ed Prado to find out if TikTok all it's cracked up to be. The two discuss the app's opportunities for creative expression and content, and Ed even walks Phil through his first post.
76. How do you grow your email list?
Don't build a house on rented land. Phil talks about how he went from loathing to loving email marketing—and why he wishes he started sooner. We go through our favorite email platform, how we grew subscribers by 60% in six months, and how to get started.
75. How do food brands survive the pandemic? (f. David Lemley)
Food enthusiasts and brand strategists Phil and Lauren discuss the recipe to food brand success with guest Retail Voodoo President David Lemley. A fellow brand strategist, David reflects on his experience with Starbucks, Sur la Table, and more to share branding ideas that set food brands apart in tough times.
74. How do you stay productive?
Work smart, not hard. From tips to managing inbox overflow to owning your calendar, this episode is all about winning back minutes in your day.
73. How do you never run out of content ideas? (f. Juli Bauer Roth)
Juli Bauer Roth from PaleOMG, knows what it really takes to become a professional blogger. Phil and Lauren meet with their client Juli, to learn everything she knows about running a blogging empire. From figuring out your niche to recommended post quantity, Juli dishes on her content tips from nine years of blogging over five times per week.
72. Two podcasters who are tired of this format
When you're bored of a format, should you switch things up. We're excited to announce that after 71 episodes of Brand Therapy, we're doing something new. New music, new format, new angle, new guests—we discuss the new Brand Therapy and why we're pumped for future episodes. Hope you like it!
71. [LIVE] Should you promote your business during a pandemic?
We’ve never gone through a scary time like this before, so it’s impossible to know what’s “right” when it comes to your brand during a pandemic. The answer isn’t clear whether to promote your brand during a pandemic, or not. Together, we make some strong conclusions that might help give you direction.
70. A student who wants a personal brand
Phil and Lauren show how anyone—including a student—can brand themselves by getting specific. Using student Andrea (a former lawyer, producer, do-it-all’er) as a working example, listeners will get a step-by-step guide of the questions to ask yourself to create a compelling brand and one-page site.
69. A coach who knows everything about going live (f. Ian Anderson Gray)
Our expert guest Ian Anderson Gray says you should go live to promote your brand, and hosts Phil and Lauren think so too! In this episode, Ian addresses all roadblocks to going live and unveils the undeniable opportunities. You'll learn why to go live, how to go live, and when to go live so you can get started right away.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!