Therapy’s in session.
Join us as we kick back for a weekly session of Brand Therapy—conversations with leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
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197. How do you master business and creativity? (f. Jeffrey Madoff)
Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, you'll love this episode!
196. Are AI marketing tools worth the hype? (f. Kate Scott)
In this episode of Brand Therapy, our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the good and the bad) and how we can all implement AI to help with our day-to-day tasks to save time.
195. How do you know when to invest in yourself?
In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. If you have aspirations of becoming a better and smarter business owner, you’ll love this episode.
194. How do you pitch yourself for podcasts? (f. Danielle Burek)
Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so much more.
193. How do we give our clients a VIP experience?
Hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. You'll get inspired to view every client interaction as a branding opportunity.
192. How do you make money from brand deals? (f. Elle Queen)
Phil’s creator manager Elle Queen, discusses the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential clients.
191. What do you do if you're a workaholic? (f. Dr. Sundra Ryce Hardy)
In this episode we meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more!
190. How do you get brand deals?
In this episode, hosts Phil and Lauren show you that anyone can become a paid content creator. They discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual income from collaborations alone.
189. How do you bring your goals to life? (f. Paula Oblen)
This inspiring episode with client and interior designer Paula Oblen, will remind you that anything is possible with the right vision and work ethic. You’ll learn how to drill down on your vision, create opportunities for yourself, network effectively, and so much more.
188. What are easy ways to go viral?
Going viral is not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition, find your voice, and even be controversial.
187. How do you make good business decisions? (f. Mark Maynard)
In this episode you will find out how to make your business more memorable. We meet with business advisor and client Mark Maynard to discuss how to create a vision, get returning clients, and feel more confident than ever as you run your organization.
186. How do you uncover your strengths? (f. Colleen Delvecchio)
Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn what CliftonStrengths is, why it's the leading standard of personality assessments, how to read your results, and ways to utilize your strengths in everything you do.
185. Why does my cohost love TikTok so much?
Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. They talk about why TikTok is great, how to come up with a post idea, how to grow your mailing list, and why you should strive for volume.
184. How do you generate publicity for your personal brand? (f. Lucy Werner)
Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.
183. How do you create passive income with Patreon? (f. Jordan Ellis)
This episode about Patreon will give you the tools you need to master passive income. Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks on how you can promote your account to get paying subscribers.
182. How do you manage your business in a crisis?
If you’ve ever been worried about getting bad press from a disgruntled customer, this is the episode for you. Hosts Phil and Lauren share recommendations for all things reputation management.
181. How do you make an accessible website? (f. Sapir Yarden)
Phil and Lauren meet with Sapir from accessiBe to talk about the importance, ramifications, and goodness of being accessible online. We talk about how much you could be sued for, why accessiBe is a great solution, and why it’s important for your brand to be inclusive for everyone.
180. 5 Ways to Improve Your Website in 2023
Phil and Lauren have a speedy chat about simple ways to bring your website into 2023. From making your website accessible to ticking off best practices, you’re going to want to hear these five recommendations.
179. How do you find mini breaks? (f. Corissa Saint Laurent)
Hosts Phil and Lauren meet with speaker and podcaster Corissa Saint Laurent to learn how spirituality can fuel entrepreneurship. We talk about mini breaks, meditations, lucid dreaming, and so much more.
178. How do you build community on Instagram? (f. Daniela Schrittenlocher)
What does it mean to build an online community? Daniela of ELAS Marketing, shares the importance of positioning your brand, recommendations for bolstering engagement, and other tricks that have gotten her over 115k followers.
Great podcast with wonderful and entertaining hosts Phil and Lauren. I could listen to them forever. So friendly and dynamic, entertaining and helpful!