Pop Legal
These two lawyers rebelled boring stereotypes by conceptualizing a video series—using legal lessons from Hollywood’s elite.
While working with us:
Transformed a video series from concept to reality
Filmed first season of video series, where structure, voice, pace, and content were established
Created branded animations to help their videos pop
When lawyers drink, it gets entertaining. Michelle and
Ryan wanted to share their legal lessons from Hollywood through a surprising series, and we helped bring it to life. It’s the opposite of what you’d expect to see from lawyers, which is why we adore this brand more than life.
Bold and bright, just like Michelle and Ryan. We wanted to show how exciting the law can be, and there was no holding back with this color palette. With visual elements that lend to animations, the Pop Legal brand grabs—and keeps—your attention.
If you think this brand is fun in a mockup, just wait until you see it online. A custom color treatment creates consistency across all photos, and there are endless color combination possibilities.
Created in 2015, we still adore the timeless fun of Pop Legal and consider it to be one of our most dynamic brands ever.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
