Adelaide Goodeve

A mindset coach who helps triathletes shave off minutes from their race times.

After working with us

Increased annual site visits by 96.9% (!)
Earned 204k monthly Pinterest views
Generated more coaching prospects than ever before

Adelaide was feeling lost about her website, aesthetic, and overall brand purpose. As someone who went from chronic fatigue syndrome to triathlons by rewiring her brain, Adelaide knew that her mind-sharpening techniques could help many people. We set out to bring clarity to her brand and, through research, decided she should focus on a specific audience: triathletes.

Adelaide’s brand is all about optimizing your mind for ultimate results, so we decided to capture photos where she’s happiest: Oslo. Our photographer was instructed to capture as many architectural elements as possible, which nicely complements the minimalist nature of Adelaide’s brand identity.

It’s not often that you come across a mindset coach for triathletes. We fine-tuned Adelaide’s brand positioning so there’s no room for misinterpretation:

Brand sentence

A mindset coach who teaches triathletes how to achieve extraordinary performance. Your mental fitness matters more than physical.

Adelaide’s work is personal, and we wanted her brand to speak to athletes. We chose a confident but calming color palette (inspired by the natural colors in Norway) and made all other elements as modern as possible.

With a new brand, new look, new photos, new website, and new direction, Adelaide is feeling more focused than ever. In fact, she has since quadrupled her total clients within six months of launching the new brand—an incredible pace if you ask us.