An Appetizing Life
Lisa Marie Todd approached us to rebrand her food blog and live show, and the project was downright irresistible.
While working with us:
Established short-term and long-term goals for her brand
Received a brand identity that complemented the aspirations of the brand
Refined a methodology and system to help others produce their own live TV shows
An Appetizing Life teaches people how to create simple seasonal recipes from scratch. The catch? It’s all streamed live from Lisa’s very own kitchen. With a mission to show just how easy cooking can be, we sought to create a welcoming brand that feels non-judgmental and fun.
As part of our brand audit kickoff consultation, we help all clients better understand who they are and why they matter in a succinct way. Here's how we’d describe Lisa’s impact through An Appetizing Life:
Brand sentence
Helping creative people express themselves through delicious recipes. Food is life, food is love.
Knowing that Lisa streams her show weekly, we made the brand versatile for lower-thirds and other visual elements for video. With a color palette that pops, Lisa and her team will be constantly inspired to promote the show.
Since working with us, Lisa has applied our brand identity and photos to her show, her social channels, and a brand new website. And, in full disclosure, we think it’s completely delicious.
“Phil just gets it.”
“Phil just gets it—he understands branding, and he knows what you need to do. I completely trusted him to bring this project into the world.”
— Lisa Marie Todd, An appetizing Life
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.