Lundin Mining
A diversified Canadian base metals mining company with operations in Brazil, Chile, Portugal, Sweden and the United States of America.
While working with us:
Refined existing logomark, complementary logos, and color scheme to create a functional brand identity
Created and distributed branded templates library with employees
Established detailed brand guidelines, from tone of voice to brand implementation, to maintain integrity of brand
With a global reputation, the opportunity to update Lundin Mining’s brand was a big one. We needed to create a brand that nodded to Lundin Mining’s history—as well as its future.
Our top goal for Lundin Mining was rooted in function: We wanted a brand that would be useful in execution and maintenance for the company’s 10,000+ employees. Starting with the logo, we finessed and adapted the primary logomark into complementary lockups to suit different size implementations.
The color palette was of driving importance for this brand. Launching from the company’s signature red, we incorporated two different blue tones for variety. These new energizing colors provide Lundin Mining employees with more flexibility for presentations, documents, and more.
The color palette further inspired our recommendations for photography. Given that Lundin Mining sources local photographers around the world, we created a system of tinted overlays to unify the photography in execution.
We love projects that allow us to bring the brand concepts to life, and Lundin Mining’s project was no exception. From devising detailed brand standards guidelines to adapting the brand into coded templates, it’s easier than ever for Lundin Mining employees to stay on brand.
Lundin Mining is a company rooted in four key values: safety, respect, integrity, and excellence. It was an honor to create a brand identity and system that brings their true essence that to their visual identity all around the world.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
