Mojo Home Interiors

An interior design duo that delivers beautiful designs on budget and on time.

WHILE working with us

Brought a business idea from concept to reality, complete with a new name
Received a functional brand identity that speaks to the essence and credibility of the brand
Created an effective one-page side that walks through Mojo’s signature process with clients

While we do love a fixer-upper, there's nothing quite as freeing as starting a branding project with a blank slate. Interior designers Maria and Jodie approached my team to help brand their new partnership. Their business was so nascent that it didn't have a name. That’s where Phil Pallen Collective came in.

After exploring 20+ different names, we arrived at Mojo (notice the M and J for Maria and Jodie?) to signify the magic charm they bring to a space. Then, we were off to the races to create a logomark.

The partners at Mojo are fun and brazen, so we oversaw the creative direction of a photo shoot to capture their charisma. ⁣We focused on the visual themes of brainstorming, playing, and refining to demonstrate the life that these two bring to every project. Don't you just want to hop right onto that sofa with them?

It was important that the brand showcased the craftsmanship behind their work, so we opted for a stencil wordmark in a neutral yet grabbing color palette.

Mojo was determined to create a client experience unlike any other design firm, so we arrived at a brand sentence that cuts to the chase:

Brand sentence

Interior design and remodeling duo that keeps renovations on vision, on budget, and on time.

For Mojo’s website, we kept things simple and stuck with a single-page (and effective) website. The page acts as a strategic conduit for communication, which multiple buttons to get in touch throughout, and walks through the Mojo process from start to finish.