Kate Payne

An executive coach—and secret weapon—used by the world’s leading organizations.

After working with us

Grew business by 75% and tripled team size to accommodate uptick in work
Dramatically increased conversion rate of new clients after observing website
Conducted multiple speaking engagements (a first!) due to demand

When Kate first approached us, she was a mystery with no online presence. (Trust me: I looked.) Offline, Kate was a thriving executive coach with a client stream spanning back two decades. We immediately sensed immense possibilities for Kate: She needed a brand that could sell on her behalf.

As we began working with Kate, we were immediately drawn to her kindness and knowledge. She has a way of making you feel seen while also providing guidance In photography, we chose to show Kate a place close to her heart—her gorgeous home—to stand out from corporate competitors in formal environments.

We often find that the strongest brand positioning is simple. Our team worked with Kate to boil her brand value down to this extraordinary sentence:

Brand sentence

An executive coach who helps business leaders refine and master their potential.

As an executive coach, Kate shines a light to her clients’ strengths and weaknesses, then provides techniques for improvements. Since her process requires vulnerability from clients, we combined welcoming yellow with soft neutrals to show the safe, invigorating experience she creates for clients. She tells you like it is, but with a smile, which we aimed to recreate with a classic sensibility.

Since completing her brand, Kate has made a point to share the positive reception of her website. One compliment came from an executive, saying that her site has “broken the mold in a beautiful way.” We feel the same way about Kate.