Veronica Moore

Promising graduates from all over the country seek Veronica’s counsel to get into top colleges. She teaches students how to understand themselves through college applications. Veronica needed an online presence that followed suit—by capturing her personality through an A+ brand.

Veronica approaches her job with her whole heart, so it only seemed appropriate to explore symbols related to her work (paper plane, pencil, book) and her initials: VM.

We helped Veronica succinctly describe her work during our brand audit consultation. Here is how we’d describe Veronica’s expertise:

Working in education opened us up to a wide array of branding possibilities. We settled for a clean and positive look—sans serif fonts and non-primary colors—to make the brand approachable and confident.

To recreate the in-person experience on Veronica’s website, it became critical for users to experience Veronica right in her office. There’s a softness and palpable passion to Veronica—she genuinely cares—so we prioritized capturing close shots of her face.

Given that Veronica dedicates her life to celebrating individual strengths, it was rewarding to build a personal brand in tribute of hers. Your brand passes with flying colors, Veronica!