Simon T. Bailey
A magnetic public speaker who sees your brilliance.
since working with us:
Ranked in Success Magazine’s Top 25
Created and released coaching programs to reach a broader audience
Found an editorial groove on social media
Simon—award-winning keynote speaker, and author—wanted a refresh of his existing personal brand. With 100 speaking engagements a year, he’d grown in his career and perspective since his first logo was created. Simon had big aspirations for his career, including more books and courses, so we created a visual system that could grow with him.
Simon inspires millions to live a life of brilliance, and we wanted to dig deeper during our brand audit consultation. Here’s how we’d describe Simon’s work in a few sentences:
Brand sentence
Speaker, innovator, educator, and writer. Seize your brilliance to achieve your dreams.
One thing we quickly realized about Simon is that he’s stylish. His wardrobe is dazzling, full of smart patterns, luxurious fabrics, and a twist of style. Simon’s aesthetic is classic in sensibility, but he’s not afraid to stand out. This brand takes risks in pattern, visual elements, and style—and these risks paid off.
Simon’s methodology when delivering keynotes lies in introspection. He believes every person has a true calling. You don’t need to become better. You need to let yourself be naturally brilliant.
We selected a buttery yellow as his primary color to represent his personality: warm, uplifting. Taking inspiration from brands like Jonathan Adler and Ted Baker, we developed a brand for Simon that has an artful and mid-century modern feel.
Simon’s previous site had over 40 pages, so we consolidated the message into 6 beautiful pages. By trusting in our process, Simon now has control over his user’s experience when they visit his site.
Here's a note from Simon about his experience of working with us. We’re thrilled that he let us create a brand that’s as brilliant as him.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
