Simon T. Bailey

Simon—award-winning keynote speaker, and author—wanted a refresh of his existing personal brand. With 100 speaking engagements a year, he’d grown in his career and perspective since his first logo was created. Simon had big aspirations for his career, including more books and courses, so we created a visual system that could grow with him.

Simon inspires millions to live a life of brilliance, and we wanted to dig deeper during our brand audit consultation. Here’s how we’d describe Simon’s work in a few sentences:

One thing we quickly realized about Simon is that he’s stylish. His wardrobe is dazzling, full of smart patterns, luxurious fabrics, and a twist of style. Simon’s aesthetic is classic in sensibility, but he’s not afraid to stand out. This brand takes risks in pattern, visual elements, and style—and these risks paid off.

Simon’s methodology when delivering keynotes lies in introspection. He believes every person has a true calling. You don’t need to become better. You need to let yourself be naturally brilliant. 

We selected a buttery yellow as his primary color to represent his personality: warm, uplifting. Taking inspiration from brands like Jonathan Adler and Ted Baker, we developed a brand for Simon that has an artful and mid-century modern feel.