Kristy Kisling
A businesswoman-turned realtor who’s hitting home runs in the Florida real estate market.
While working with us:
Created first-ever personal brand identity that resonates with ideal client
Launched Keller Williams-compliant website
Developed a content strategy, including blogging and podcasting
With an accomplished history working with communications companies, Kristy was ready to pursue a personal passion as a career: conquering Orlando’s competitive real estate market. We were tasked to build a brand that speaks to her dream client—athletes—to tee off this new life phase.
Many clients say they like modernism, but Kristy really means it. We created a sleek brand that showed her strength and style.
During our kickoff brand audit consultation, we worked with Kristy to develop a vision for the type of realtor she’d like to become. Once the experience was clear, we boiled it down into this succinct experience:
Brand sentence
Real estate expert for athletes, public figures, and professionals. I’ll go to bat for the home of your dreams.
The brand is purposely neutral to complement vivid listing photography. We took a masculine slant to appeal to professional athletes, her target market, and provided multiple examples of how the brand could come to life in print form.
Photogrphy by Ly Sue H
Now equipped with a website and brand that does justice to her professionalism, Kristy is taking on Winter Park, FL real estate like a total boss. And we’re cheering for her every step of the way.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
