Vindulge
A Pacific Northwest food and wine blog that’s about to become a household name.
While working with us:
Successfully implemented new brand identity on popular food blog
Released a published cookbook that was met with critical success
Gained a deeper understanding of the Vindulge brand’s possibilities by establishing long-term goals
Vindulge celebrates two things near and dear to our hearts: food and wine. When owners Mary and Sean first approached us, they didn’t want a rebrand. Instead, they were looking for some external perspective about Vindulge’s future. After clarifying long-term goals, the couple felt reinvigorated about the brand—and signed on for our signature brand identity services to make their dreams become a reality.
In our initial brand audit consultation, we had a deep discussion about Vindulge’s potential, values, and possibilities. After much contemplation, here's how we’d describe the Vindulge brand:
Brand sentence
A farm-based lifestyle brand that wants you to experience good food, good wine, and a good life.
We were deeply inspired by Mary and Sean’s story—ditching the suburbs for a slower life on a farm!—and visually harnessed the feel-good nature of their brand in an earthy palette. The brand is comforting, lively, and sophisticated, which complements their exceptional recipes.
The brand identity acts as a visual North Star for all public instances of the brand moving forward, and Vindulge applied the brand to their new site with great success. With a new cookbook, avid social media fan base, and reliably delicious recipes, we can’t wait for you to see what these two cook up next.
“We’re so excited.”
“We’re so excited about the direction of our brand. A huge thanks to Phil and Lauren for the help.”
— mary and sean, vindulge
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
