Vindulge

A Pacific Northwest food and wine blog that’s about to become a household name.

While working with us:

Successfully implemented new brand identity on popular food blog
Released a published cookbook that was met with critical success
Gained a deeper understanding of the Vindulge brand’s possibilities by establishing long-term goals

Vindulge celebrates two things near and dear to our hearts: food and wine. When owners Mary and Sean first approached us, they didn’t want a rebrand. Instead, they were looking for some external perspective about Vindulge’s future. After clarifying long-term goals, the couple felt reinvigorated about the brand—and signed on for our signature brand identity services to make their dreams become a reality.

In our initial brand audit consultation, we had a deep discussion about Vindulge’s potential, values, and possibilities. After much contemplation, here's how we’d describe the Vindulge brand:

Brand sentence

A farm-based lifestyle brand that wants you to experience good food, good wine, and a good life.

We were deeply inspired by Mary and Sean’s story—ditching the suburbs for a slower life on a farm!—and visually harnessed the feel-good nature of their brand in an earthy palette. The brand is comforting, lively, and sophisticated, which complements their exceptional recipes.

The brand identity acts as a visual North Star for all public instances of the brand moving forward, and Vindulge applied the brand to their new site with great success. With a new cookbook, avid social media fan base, and reliably delicious recipes, we can’t wait for you to see what these two cook up next.