Dr. Mona Vand

When Mona first approached us about working together, she had an impressive Instagram following of over 100K, which she’d accumulated outside of her daytime work hours as a pharmacist. Mona had a vision of creating full time, and she wanted a memorable visual aesthetic that communicated her values.

As an Instagram creator focused on wellness, we wanted to bring intimacy and inclusivity to Mona’s brand. We oversaw the creative direction of a photoshoot that captured a morning in the life of Mona. With glimpses of exercising, smoothie making, and just hanging out in bed, the photos show Mona’s eternal optimism.

A wellness influencer can have multiple verticals of expertises—beauty, food, fitness, meditation—so we helped Mona succinctly describe her work during our brand audit consultation. Here is how we’d describe Mona’s expertise:

We designed Mona’s brand to match her persona: kind, thoughtful, and subtly strong. The clean and modern visuals helped set the stage for the refined Instagram aesthetic she uses today.

We often say that the simplest designs are the most challenging to execute, but with a trusting client like Mona, we’re able to achieve something beautiful.