Dr. Mona Vand
A leading voice in plant-based living, Mona is a pharmacist-turned-content creator who’s redefining wellness.
Since working with us:
Quit daytime pharmacy job to pursue content creation full time
Grown 200K+ followers on Instagram
Accumulated over 25MM views on YouTube
When Mona first approached us about working together, she had an impressive Instagram following of over 100K, which she’d accumulated outside of her daytime work hours as a pharmacist. Mona had a vision of creating full time, and she wanted a memorable visual aesthetic that communicated her values.
As an Instagram creator focused on wellness, we wanted to bring intimacy and inclusivity to Mona’s brand. We oversaw the creative direction of a photoshoot that captured a morning in the life of Mona. With glimpses of exercising, smoothie making, and just hanging out in bed, the photos show Mona’s eternal optimism.
A wellness influencer can have multiple verticals of expertises—beauty, food, fitness, meditation—so we helped Mona succinctly describe her work during our brand audit consultation. Here is how we’d describe Mona’s expertise:
Brand sentence
A modern pharmacist who helps people feel good from the inside out. Science is a beautiful thing.
We designed Mona’s brand to match her persona: kind, thoughtful, and subtly strong. The clean and modern visuals helped set the stage for the refined Instagram aesthetic she uses today.
Photography by
We often say that the simplest designs are the most challenging to execute, but with a trusting client like Mona, we’re able to achieve something beautiful.
“A big difference.”
“Many brands reach out to me and the first thing they say is, ‘We love your brand!’ It makes a big difference.”
— Dr. Mona Vand
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.