Katie Greer

An internet safety expert and public speaker who teaches kids and parents about technology.

WHILE working with us

Launched a new personal brand that resonates with kids and parents
Defined speaking topics for greater clarity from inquiries
Received updated photos to recreate in-person experience

Katie Greer is basically on speed dial for every elementary school in the US and Canada. A true internet safety expert with a law enforcement background, she’s built a successful speaking career that teaches kids, parents, teachers, and communities about internet safety. Hilarious and down to earth, Katie needed a brand and site as a proper testament to her impressive accomplishments.

Given Katie’s line of work, we created an ultra-modern look that visually aligns with technology. (Notice the lowercase “i” to represent information?) Katie isn’t going to tell teens to stop using Instagram, so we opted for an approachable color scheme and school-inspired symbols.

Katie is realistic about technology. She sees its dangers as well as its benefits. During our brand audit consultation, we positioned Katie’s work as the following:

Brand sentence

An internet safety expert and speaker who teaches kids, parents, and professionals how to use technology in a productive and safe way. And don’t worry—I’m not going to tell you that you can’t use Instagram.

Since Katie is hired for a variety of reasons—ranging from post-bullying incident debriefs to workshops for local police—we designed her brand as a toolkit. Katie now has the ability to tailor her presentations and proposals based on the seriousness of each situation.

With gorgeous new photos that capture her magnetic personality, Katie’s site now properly shows her credibility and competencies. She’s one of our all-time favorite clients, and we’re so proud of our work together.