Winn Claybaugh

The dean and co-owner of Paul Mitchell Schools—and the nicest man in the beauty business—came to us with a need to consolidate. Our goal was to bring all of Winn’s endeavors under one roof.

WHILE working with us

Organized his many, many different endeavors into clear sub-brands
Received a strong and elegant visual identity to solidify his online presence as a leader and speaker
Gained confidence and clarity through a strategically structured personal website

An entrepreneur in the greatest sense, Winn came to us with his hand in many baskets. His accolades are beyond impressive—he’s the business brains behind Paul Mitchell Schools across America—but there wasn’t a consolidated hub to show his attachment to any endeavor.

This project was an organizational one at heart. Since we wanted to create one central house for all of Winn’s entrepreneurial pursuits, we decided to explore his first initial—W—as the primary mark. The angles and sharp lines of the W were echoed through the brand. It has an edge, but it is classic in sensibility.

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He may work in beauty, but Winn’s nature is very strong. We love that Winn sees an opportunity and pounces—he doesn’t know how to cut hair—and it was important to show that authority in his brand. Here’s how we’d define Winn in a sentence:

Brand sentence

Speaker, author, dean, and philanthropist who knows that nice leaders finish first.

For photography, we encouraged Winn to get photos with an industrial feel to offset the cleanliness of his brand. He looks friendly, but in control, which is exactly how he is in real life.

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Since working with Winn, he’s grown his reach online, further developed his podcast, and continued to dominate the business world with his incredible ideas. And it’s all within a personal brand that finally gives him credit for his work.