Paula Oblen
An interior designer who understands that good design increases the bottom line.
While working with us:
Received new brand identity that unifies personal brand and company brand
Fleshed out a course outline, complete with key talking points
Received design mockups and copy for developer to bring to life
Paula came to us with a goal: help vacation rental property owners increase the value of their listings through smart design. As an avid traveler and rental property owner, I immediately saw the opportunity. Since Paula’s primary audiences were different—traditional interior design clients and vacation property owners—we created a modern yet flexible mark that suggests the experience of stepping into a home.
Photography by Rod F
We wanted Paula’s brand to feel inspiring and accessible. Inspired by boutique hotels, Paula is creating an exclusive line of hotel-inspired products called Hotelements, so we created lockups to live within her brand’s universe.
During our brand audit consultation, we helped Paula drill down into her brand value through a single sentence:
Brand sentence
An interior designer and traveler who teaches property owners how to transform their vacation rental into an unforgettable experience.
For the color palette, we arrived at a fresh mid-century modern look, with ample color-pairing possibilities. When displayed with her photography, the look is fun, cool, and comforting.
Complete with a custom pattern, we designed multiple instances of the brand coming to life in products. From candles to product tags to shower curtains, Paula has everything she needs to bring these CB2-worthy designs into existence.
While I love a good fixer-upper, there’s something special about bringing a dream closer to reality. Now equipped with a visual reference point, Paula’s ready to bring beauty and function to the hospitality industry.
“Exactly what we needed.”
“The decision to rebrand was exactly what we needed to gain clarity and control with our business. Creating a strong personal brand that aligns with our long-term goals was the focus we craved to take our business to the next level.”
Paula Oblen
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
