Brent Freeman
A social entrepreneur who’s redefining good business in Silicon Valley and beyond.
While working with us:
Received first-ever personal brand identity, complete with personal photo shoot
Established speaking topics that speak to passions of entrepreneurship and philanthropy
Launched personal website with clear calls to action
Brent is an entrepreneur in the way most entrepreneurs can only dream. Finding success at an early age, Brent made a conscious decision to do work that matters by giving back through business—and wanted a brand to help him accomplish this en masse from the stage.
When we started working with Brent, we immediately noticed that he’s an old soul in a modern era. To showcase this dichotomy, we contrasted a modern color palette with classic brand elements. The icons illustrate his many titles in a creative way.
Brent is an entrepreneur at heart, and he’s applied his knack for business into ventures across multiple industries. During our brand audit consultation, we succinctly described Brent’s value as:
Brand sentence
A speaker and serial entrepreneur who helps businesses create social change. Let’s do good business.
Instead of exploring a symbol as a logomark, we decided to keep things simple as a monogram. Playing with negative space and shapes, we arrived at a timeless logomark that works for endless applications.
Photography by Susan Y
For photography, we decided to recreate Brent’s perfect day. Starting off with some thoughtful meditation and journaling in his apartment, then transitioning to a walk with adorable Ryleigh, we captured Brent in his element.
Our goal with Brent’s brand was to help people see the possibilities within themselves and the world around them. Now equipped with a brand that tells his story, Brent is continuing on his quest to do good through good business.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
