1915 Organic
A Bolthouse Farms sibling brand that made fresh-pressed juice financially accessible.
While working with us:
Oversaw creative direction and production for 13 consecutive monthly shoots
Created over 150 unique recipe and product concepts, captured in photo and video
Transformed social media content from commercial to lifestyle aesthetic
1915 Organic was the Bolthouse Farms answer to fresh-pressed juice. With no added sugars and a palettable press tag, 1915 Organic wanted to convey their organic ingredients through colorful social media content.
In a series of monthly all-(8 pairs of)-hands-on-deck shoots, we managed the social media content for 1915 from recipe creation to video editing. With a knack for visuals, my team fully conceptualized, cooked, and styled over 150 unique vignettes for the brand.
An all-white backdrop was important to the client, so we helped bring dimension to the brand through white fabrics, white granite, and natural backdrops. Meant to be an on-the-go product, we took shots out and about in Los Angeles to instill a sunny carefree vibe.
Photography by Tana G
Bolthouse Farms sadly shuttered 1915 Organic in June 2020, but our memories of this delicious (and well-priced) juice live on through content that makes us proud!
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
