1915 Organic

A Bolthouse Farms sibling brand that made fresh-pressed juice financially accessible.

While working with us:

Oversaw creative direction and production for 13 consecutive monthly shoots
Created over 150 unique recipe and product concepts, captured in photo and video
Transformed social media content from commercial to lifestyle aesthetic

1915 Organic was the Bolthouse Farms answer to fresh-pressed juice. With no added sugars and a palettable press tag, 1915 Organic wanted to convey their organic ingredients through colorful social media content.

In a series of monthly all-(8 pairs of)-hands-on-deck shoots, we managed the social media content for 1915 from recipe creation to video editing. With a knack for visuals, my team fully conceptualized, cooked, and styled over 150 unique vignettes for the brand.

An all-white backdrop was important to the client, so we helped bring dimension to the brand through white fabrics, white granite, and natural backdrops. Meant to be an on-the-go product, we took shots out and about in Los Angeles to instill a sunny carefree vibe.

Bolthouse Farms sadly shuttered 1915 Organic in June 2020, but our memories of this delicious (and well-priced) juice live on through content that makes us proud!