Bolthouse Farms
Carrots, dressings, and smoothies that make it easy to ingest more fruit and veggies.
While working with us:
Sole social media content creators for 13 consecutive monthly shoots
Captured over 240 unique images for social media
Created over 60 dynamic gifs utilizing product
Bolthouse Farms wanted to get back to their roots on social media. With a presence in what seemed like every grocery store in America, the former Campbell’s company was inspired to show the freshness behind their products on social media. That’s where we came in.
In a recurring (and ultra efficient) monthly shoot, we conceptualized every element of Bolthouse Farms’ upcoming social media content. From creating recipes using featured products to working with headquarter product placement requests, our nimble team of 8-10 played the role of production powerhouse.
Before we partnered with Bolthouse Farms, the visuals felt commercialized. We captured an organic, moody quality in a series of styled vignettes, meals, and gifs.
It was important to us that the brand felt homespun. Instead of hiring professional chefs or food stylists, I flew out the best cook I know—my mom—to literally create home-cooked ‘meals’ for our shoot photos every month.
Photography by Tana G
Working with Bolthouse Farms challenged my team’s creative boundaries like never before. We managed to achieve the impossible in a food shoot—over 25 completely unique Bolthouse Farms content in 1.5 days of production—and have a gallery of work that makes us proud every day.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
