Siguenos
Inspired by LA food truck culture, this restaurant on wheels brought Mexican cuisine to the Gold Coast.
since working with us:
Launched food truck service on Gold Coast of Australia with great success
Earned local cult following and awards for delicious menu
Sold business privately for undisclosed amount
There’s nothing we love more than bringing a brand from concept to reality. With Siguenos, two Australian restaurateurs had a vision for bring LA’s food truck culture to the Gold Coast. With an existing Mexican cuisine menu and a company name, we were hired to bring the brand to life.
Siguenos provided traditional food through a modern concept, so we took a playful take on traditional Mexican design for the brand. The result is a bold, fresh, and friendly brand across all mediums: menu, business cards, merch, and food truck.
A handful of our clients have tattooed our designs to their body (the highest compliment a branding agency could ever receive!), and Siguenos’ founder was the first.
As one of our first branding clients, I love how the Siguenos brand still seems modern years later. Siguenos ended up being privately sold a few years ago—and I like to think that the brand played a role in its success.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
