Planespoken

A risk management firm that teaches companies how to be as organized as pilots.

WHILE working with us

Developed a company name and business positioning
Received a vibrant and flexible brand identity
Established speaking topics and core areas of expertise, displayed in a brand new website

When Royal Air Force-turned-commercial pilot Marcus approached us with an idea, we knew it would take off with a proper brand.

First, we needed to figure out a vision. We decided that the brand would be a firm of vetted pilots who could speak with authority about risk management to companies of all industries.

Next, the name. We arrived at Planespoken, a tongue-in-cheek brand that blends aviation, speaking, and approachability all in one.

For the brand, we kept Planespoken purposefully modern to suggest its progressive teaching model. With a simple standalone mark, a condensed word mark, and a sleek icon, the brand is flexible for handouts, business cards, and digital applications.

During our brand audit consultation, we arrived at this single sentence to describe the brand:

Brand sentence

A workshop program that teaches companies how to be as risk-prepared as pilots—by pilots.

We wanted to show the fun in risk management, so we arrived at a vibrant and modern color palette. It’s confident, surprising, and flexible for digital applications.

A custom-created filter helps unify photography, and the vivid color palette offered an interesting backdrop to a text-dense website.

As part of our brand identity service, we explore all possible executions of the brand. While this hot air balloon doesn't actually exist, it’s fun to conceptualize the possibilities.

From the beginning, Marcus knew that he wanted to grow Planespoken into a full-blown training company that helped both pilots and people. We helped him create a memorable name and unforgettable aesthetic inspired by the vibrancy of Virgin Airlines, and we have no doubt that Planespoken will soar.