HerbalYou
A Chinese herbal company that’s making alternative medicine mainstream.
While working with us:
Conceptualized brand direction, purpose, and audience
Created all-new brand identity, complete with packaging examples
Launched website with online store
Move over, GP—HerbalYou is now in Los Angeles. The brainchild of acupuncturists Gretchen and Alicia, HerbalYou sets out to bring an approachable form of Chinese medicine to US metropolitan areas. A true dream project, the HerbalYou team needed an aesthetic created from scratch.
From the very beginning, we knew that HerbalYou needed to have an organic look to reference the healing nature of herbs. Taking inspiration from brands like Aesop, we devised a color palette that complements natural textures and packaging.
During our brand audit consultation, we worked with the HerbalYou team to define what makes the brand different. Here’s where we arrived:
Brand sentence
Chinese medicine for the modern human. As needed or ongoing—and always effective.
Founders Alicia and Gretchen are equally vivacious, so we set out to capture their personalities and passion on camera. Complete with tincture bottles, herbs, and bowls, it’s a clean look that complements their growing product line.
Photography by Dipan D
Now launched with a beautiful website, HerbalYou is getting closer to their goals every day. While we’re a bit biased, we have no doubt that you’ll be reading about HerbalYou soon—maybe even on goop.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
