Van Gundy Jewelers

A Southern California staple, Van Gundy Jewelers has been family-run since the 1970s. Their jewelry collections are stunning—and their online presence needed to match in suit. We created their brand identity, website, and provided creative direction for photography—and let’s just say it’s one of our favorite projects to date.

The Van Gundy family cares about its customers, with some clients dating back decades. The logo, inspired by the family’s history and genuine love for fine jewelry, was created with the intent to last forever.

The Van Gundy stores are inviting—you won’t find any snobby salespeople—and we opted for a comforting forest green to create a feeling of familiarity.

With origins dating back to the ‘70s, this family business has family values, which we articulated into a single brand sentence:

We offset the dark green with a refreshing copper, which is both classic and edgy. For other elements of the brand, we kept things simple: a pattern that repeats the Van Gundy’s logo, icons to showcase their services, and mint green backdrops for text layouts.

We didn’t want Van Gundy’s to be like any other jewelry store in photography, so we got creative. Taking inspiration from natural beauty, we incorporated different flowers and greenery to create visual contrast to the thoughtful construction behind each piece.

Sticking with a warm-and-cozy feeling, we chose a dark setting for the photos as an unexpected artistic choice that’s unseen in the jewelry world.

Classic with an edge, we love how every part of the Van Gundy project works together to create something beautiful.