Wayfarren
A Hong Kong-based accessible jewelry concept by luxury brand Ancardi.
While working with us:
Devised brand name for conceptual jewelry brand
Created boutique-inspired brand identity for physical and online usage
Established creative direction for product photoshoot
As a global jewelry brand, Ancardi is known for its stringent standards for gemstones—and often out-of-reach price tag. A nimble team within Ancardi’s Hong Kong office was determined to conceptualize an accessible offshoot. Enter: Wayfarren.
Our first course of action was creating a name. With fashion-conscious millennials in mind, we arrived at Wayfarren to suggest possibilities and adventure.
For brand elements, we wanted to communicate luxury with a twist of prep. A custom wordmark keeps the brand elevated, and the logomark brings softness to the letter W.
We kept the typography timeless so the jewelry products would pop. A custom pattern adds playfulness opportunities in packaging and brick-and-mortar storefronts.
In addition to devising the brand identity, we provided the Wayfarren team with photography creative direction. Elegant, energetic, and enduring, the Wayfarren team now has all the tools to bring this accessible brand to life.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
